Brand Manager, Finish

Reckitt Benckiser LLC; Slough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global hygiene and health company is seeking a Brand Manager to enhance and elevate its brand portfolio in dynamic markets. The role involves developing brand strategies based on customer insights and market trends, as well as implementing and managing marketing initiatives across various channels. Candidates should have a bachelor's degree and relevant experience in FMCG, with strong skills in data analysis, ecommerce, and digital marketing. This position is based in Slough and offers opportunities for professional growth.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• Develop brand strategy and execute communication innovation in an FMCG environment.
• Create and implement 360 campaigns across traditional and digital media channels.
• Demonstrate proven leadership and excellent analytical skills.

Responsibilities

• Achieve financial and market share targets for a brand or group of brands.
• Develop and execute successful commercial plans across functions.
• Manage initiative development and activation including new products.

Skills

Data Analysis

Ecommerce

Adaptability and Innovation

Social Media

Digital Marketing Expertise

E-commerce Platforms

FMCG/Consumer Health Experience

Brand Management

Project Management

Customer Relationship Management (CRM)

Education

Bachelor's degree

Job description

Brand Manager, Finish

City: Slough

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.

Your responsibilities

• Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
• Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans.
• Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
• Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
• Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
• Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
• Supports the Sales team in creating customer presentations and meeting customer requirements.

The experience we're looking for

• Developed brand strategy, product and communication innovation within an FMCG environment
• Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels
• Proven leadership skills and experience
• Excellent analytical skills
• Bachelor's degree, an MBA a plus but not required
• Fluency in English

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.