Global Brand Manager, Innovation & NPD

Tarsh & Partners Marketing Recruitment; England; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Online academy

Global exposure

Generous benefits package

Job summary

Tarsh & Partners Marketing Recruitment is seeking a senior brand manager to lead a key FMCG brand across global markets, driving innovation (EPD & NPD), sustainability, and commercial growth. The role requires a classically-trained, commercially-savvy marketing professional with a proven track record in brand strategy and P&L ownership.

You will shape product strategy, packaging design and pricing while collaborating with cross-functional teams in an entrepreneurial, international environment,

Qualifications

• Minimum 7–8 years' robust experience in FMCG brand marketing and innovation strategy.
• Proven track record of delivering sustainable growth and managing brand P&Ls.
• Strong experience in brand strategy, innovation development and integrated TTL comms.
• Analytical & strategic thinker with data-driven insights.
• Entrepreneurial mindset with autonomous work style and urgency.

Responsibilities

• Develop and lead strategic brand plans to maintain category leadership across global markets.
• Own the innovation pipeline from ideation through launch for major European markets.
• Lead large-scale projects with cross-functional teams to deliver initiatives quickly.
• Define product, packaging, claims and pricing strategies for all concepts.
• Oversee concept validation via consumer, shopper and category insights.

Skills

Brand strategy

Innovation development

P&L management

TTL communications

Cross-functional leadership

Data analytics

Education

Bachelor's degree

Job description

• Lead innovation strategy for a global home care brand with a presence in multiple markets
• Drive NPD from concept to launch backed by consumer and shopper insight, including sustainability initiatives
• Collaborate with cross-functional teams in an entrepreneurial, international environment
• Work in a dynamic, innovative business culture with autonomy to make bold decisions
• Join a fast-growing company with strong brands in multiple global markets
• Access continuous learning through an on-line academy to shape career progression

Our client is a dynamic global FMCG business with a portfolio of well-established household name brands, combining heritage brand strength with entrepreneurial energy and a commitment to continuous learning and creating opportunities for its employees. With a new and ambitious growth plan, and team of blue-chip trained marketers, it is seeking a classically-trained, commercially-savvy, creative-thinking SENIOR BRAND MANAGER to take on an ambitious remit to drive one its key brands across global markets, with a core focus on driving innovation [EPD & NPD] at a pace. If you're looking to move your marketing career forward at a pace, this is an opportunity to make a real impact on a business that is going places with substantial financial resources. ✨

In this challenging role, you'll play a pivotal role in delivering strategic brand plans that maintain category leadership across global markets, owning the innovation pipeline from ideation through to launch, working with a particular focus on major European markets. This role offers genuine autonomy to shape product strategy, packaging design and pricing whilst ensuring sustainability remains at the heart of every innovation. Your work will directly influence how millions of households buy and experience this major household brand.

• Supporting the development of the strategic 5-year plan and Global Success Model, leading innovation initiatives
• Leading large scale projects and working closely with cross-functional teams to deliver initiatives at speed
• Aligning innovation priorities across key categories and major European markets.
• Developing compelling concepts for existing and new products in line with global innovation priorities.
• Setting product, packaging, claims and pricing strategy for all innovation concepts
• Overseeing the innovation development and stage-gate approvals through to recommendations and launch
• Supporting concept validation via market relevant consumer, shopper & category insights
• Developing master pack designs for EPD and NPD, with consistent and powerful branding
• Driving the productivity pipeline on product and packaging, including margin enhancement initiatives
• Maintaining base formulations and claims in the context of changing regulations and guidelines
• Minimum 7-8 years' robust experience in FMCG brand marketing and innovation strategy
• Proven track record of delivering sustainable growth and managing brand P&Ls
• Strong experience in brand strategy, innovation development and integrated TTL comms
• Analytical & strategic thinker, able to leverage data & analytics to uncover compelling insights
• Clear demonstrated experience in idea generation, storytelling, concept validation and project delivery
• Experience working effectively in matrix organisations across multiple stakeholders
• Entrepreneurial mindset with ability to work autonomously with a sense of urgency and achievement
• Ability to influence and collaborate across both mature and developing markets
• Fluency in English essential; additional European languages advantageous
• Collaborative, curious, proactive, resilient and adaptable approach
• Robust academic background to degree level

In addition to a generous benefits package and commitment to employee wellbeing, you'll be immersed in a culture where every employee is empowered to make bold decisions. You'll collaborate with passionate and highly-committed colleagues who value energy, pride and continuous learning in a supportive environment.

If you're looking to build your marketing career and have the skills and experience to succeed in this role, please send your CV to Adam Tarsh today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email [e-mail]