Brand Manager

Reckitt; Slough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company is looking for a brand marketing professional to support strategic execution and product delivery. Focused on driving market growth through effective brand marketing plans, the ideal candidate will have a strong background in consumer marketing and a proven track record of achieving targets.

Benefits

Competitive benefits and share plans

Supportive environment valuing inclusion and wellbeing

Qualifications

• Minimum 3 years’ experience in brand marketing.
• Experience developing 360 campaigns across traditional and digital media.
• Strong analytical and communication skills.

Responsibilities

• Achieving financial and market share targets for a brand or category.
• Managing marketing for one brand with responsibility for activation of central Powerbrand plans.
• Collaborating across functions to develop and execute successful commercial plans.

Skills

Data Analysis

E-commerce

Adaptability

Innovation

Social Media Expertise

FMCG/Consumer Health Experience

Education

Bachelor's Degree

MBA (preferred but not required)

Job description

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry, and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action-oriented.

With high-quality brands such as Air Wick, Cillit Bang, Calgon, and Mortein, now is an exciting time to join a dynamic company full of purpose, pace, and energy, creating a truly unique learning and career opportunity for all.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique approach to driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands. Our purpose and fight motivate us to design and deliver distinctive communications throughout our consumer funnel, delivering category growth and a positive societal impact. With extensive media and digital teams embedded throughout the organization, we measure both our business and societal impacts. Our global teams lead our overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D, while local marketing teams focus on regional goals in partnership with Sales.

With a community of 2,500 marketing professionals and our Marketing Academy, your opportunities to grow and upskill are extensive.

About The Role

You will support the team at the forefront of strategic execution and product delivery within a FTSE10 company. Our dynamic, ownership-driven culture will bring out the best in you every day.

Your focus will be on driving market growth by leading the execution of brand marketing plans for a category, aligned with the country’s commercial strategy as set by the Area.

Your responsibilities include:

• Achieving financial and market share targets for a brand or category.
• Managing marketing for one brand with responsibility for activation of central Powerbrand plans.
• Collaborating across functions including Area, supply, sales, and finance to develop and execute successful commercial plans.
• Developing and activating initiatives for local brands, including new product development, and consumer and shopper communications.
• Proposing business development initiatives based on consumer, shopper, and market insights.
• Supporting trade marketing in store-format activation plans and promotional strategies.
• Assisting sales in creating customer presentations and meeting requirements.
• Managing local brand portfolios, developing brand plans, product initiatives, communication plans, and implementing e-commerce strategies to boost brand reach and growth.

The ideal candidate will have:

• Minimum 3 years’ experience in brand marketing
• Experience developing 360 campaigns across traditional and digital media
• Strong analytical skills
• Excellent communication skills
• Bachelor's degree; MBA is a plus but not required
• Experience with digital marketing and online campaign management

Skills for success include data analysis, e-commerce, adaptability, innovation, social media expertise, and FMCG/consumer health experience. We offer a supportive environment that values inclusion, wellbeing, and career development, along with competitive benefits and share plans.

We believe in hiring for potential and encourage applications from all qualified individuals, regardless of background or identity.