Brand Manager

Stanley Black & Decker, Inc.; Maidenhead; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Brand Manager to lead strategic marketing initiatives for the Hand Tools category across the EMEA-ANZ region. In this pivotal role, you will drive brand equity and category growth through innovative campaigns and collaboration with diverse teams. You'll be responsible for executing full-funnel marketing strategies, ensuring alignment with global brand positioning while leveraging data-driven insights. This is a unique opportunity to make a significant impact in a company that values creativity, innovation, and professional growth.

Benefits

Attractive salary & benefits package

Discounts on tools

Continuous professional development opportunities

Qualifications

• Experience in brand marketing, ideally in tools or agency settings.
• Proven success in managing multi-channel marketing campaigns.

Responsibilities

• Lead brand campaign development for Hand Tools across EMEA-ANZ.
• Develop integrated marketing campaigns covering all channels.

Skills

Brand marketing

Strategic thinking

Content development

Multi-channel marketing

Commercial awareness

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Digital marketing tools

eCommerce CMS

PIM

DAM

Job description

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The Role: Brand Manager -Stanley (EMEA ANZ)

Location: Slough/Maidenhead (hybrid)

Travel: Occasional international travel required

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER

What You’ll Do

Join us as the Brand Manager for STANLEY in the dynamic EMEA-ANZ region, where you'll be at the forefront of driving strategic brand marketing initiatives that ignite category growth and enhance brand equity. As the brand guardian for our Hand Tools category, you'll lead the charge in developing and executing full-funnel campaigns, crafting compelling content, and spearheading go-to-market activations—all aligned with a data-driven end-user strategy. Collaborate with a diverse team across Product Management, Digital Marketing, Product Commercialization, and Shopper Marketing, while partnering with top-tier agencies to deliver exceptional creative output across every channel and touchpoint.

If you're ready to make a significant impact and elevate our brand to new heights, this is the opportunity for you!

Key Responsibilities

• Lead strategic brand campaign development and execution for the Hand Tools category across EMEA-ANZ, driving awareness, engagement, and sales.
• Translate brand objectives into insight-led marketing strategies, supporting consistent and compelling messaging aligned with global STANLEY positioning.
• Develop integrated marketing campaigns from briefing to execution, covering traditional, digital, social, retail, and eCommerce channels.
• Create and oversee campaign assets, ensuring alignment with brand tone and core messaging across all touchpoints.
• Partner with Shopper Marketing to effectively connect online and in-store journeys, utilizing data to track KPIs and optimize performance.
• Collaborate with Product Management, Digital Marketing, and regional teams to ensure brand consistency and relevance across 25+ markets.
• Stay updated on emerging marketing technologies and best practices, supporting the evolution of STANLEY's brand identity through strategic experimentation.

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Relevant Experience: Brand marketing experience, ideally in the tools industry or with a brand/advertising agency, with a focus on both professional and consumer audiences.
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
• Campaign and Channel Expertise: Proven success in brand campaign planning, content development, and managing multi-channel marketing campaigns, including digital and in-store retail channels.
• Skills and Abilities: Strong strategic thinking, commercial awareness, high attention to detail, and the ability to manage multiple projects simultaneously.
• Technical Proficiency: Familiarity with digital marketing tools such as PIM, DAM, social platforms, and eCommerce CMS.

What You’ll Receive

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Strategy/Planning

• Industries

  Manufacturing and Construction

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