Brand Manager

British Gas; Leicester; On-site; GBP 52,000 - 78,000; Full time

Job summary

British Gas is seeking a Programme and Delivery Manager to lead end-to-end planning and delivery of brand and content initiatives, defining scope, milestones, workstreams, dependencies and approvals.

You will coordinate across multiple teams, agencies and senior stakeholders, maintaining clear plans and decision logs to keep delivery on track, while identifying risks, gaps and dependencies early and elevating issues as needed.

Qualifications

• Complex delivery: significant experience coordinating complex initiatives with multiple workstreams, stakeholders, dependencies and deadlines in a B2B marketing environment.
• Cross-functional working: proven experience bringing together teams with different priorities and areas of expertise to deliver a shared outcome.
• Planning and governance: experience establishing delivery plans, reporting rhythms, approval routes, risk management and quality assurance processes.
• Stakeholder management: confident working with senior stakeholders, subject matter experts, agencies and delivery teams, including resolving ambiguity and competing requirements.
• Brand or customer experience implementation: experience supporting brand, proposition, customer journey, communications or business change activity across multiple channels or touchpoints.
• Agency and supplier management: experience writing clear briefs, managing deliverables and providing structured feedback against agreed requirements.

Responsibilities

• Project manage the end-to-end planning and delivery of brand and content initiatives, defining scope, milestones, workstreams, dependencies, owners and approval routes.
• Coordinate activity across multiple teams, agencies and senior stakeholders, maintaining clear plans, actions and decision logs to keep delivery on track.
• Identify delivery risks, gaps and conflicting requirements early; facilitate decisions, agree mitigations and elevate issues where needed.
• Provide clear progress reporting for stakeholders, including milestones, decisions, risks, dependencies and next steps.
• Translate brand strategy into practical implementation plans covering customer journeys, channels, campaigns, digital experiences, sales materials and operational communications.
• Establish robust quality assurance and governance processes, reviewing customer-facing outputs for accuracy, consistency, accessibility and alignment with agreed brand direction.

Job description

Project manage the end-to-end planning and delivery of brand and content initiatives, defining scope, milestones, workstreams, dependencies, owners and approval routes.

Coordinate activity across multiple teams, agencies and senior stakeholders, maintaining clear plans, actions and decision logs to keep delivery on track.

Identify delivery risks, gaps and conflicting requirements early; facilitate decisions, agree mitigations and elevate issues where needed.

Provide clear progress reporting for stakeholders, including milestones, decisions, risks, dependencies and next steps.

Translate brand strategy into practical implementation plans covering customer journeys, channels, campaigns, digital experiences, sales materials and operational communications.

Establish robust quality assurance and governance processes, reviewing customer-facing outputs for accuracy, consistency, accessibility and alignment with agreed brand direction.

Competancies:

Programme and delivery management : Highly organised and confident leading complex, cross-functional initiatives from definition through to implementation. Able to turn broad objectives into structured plans, clear workstreams and achievable milestones.

Stakeholder coordination and influence:

Builds effective relationships across functions and levels of seniority. Creates clarity on roles, decisions and expectations, and can constructively challenge to maintain momentum and alignment.

Attention to detail and quality control:

Exceptionally thorough, with the ability to manage a high volume of interconnected deliverables without losing sight of accuracy, consistency or the wider customer experience.

Risk, dependency and decision management:

Anticipates issues, understands how changes in one area affect others, and creates practical routes to resolution. Comfortable escalating decisions with clear evidence and recommendations.

Brand implementation:

Understands how brand positioning, visual identity and messaging need to translate across customer journeys, channels and operational touchpoints. Able to assess whether execution is consistent with agreed direction.

Clear communication:

Produces concise plans, briefs, updates and recommendations that make complex activity easy to understand.

Strong facilitation and presentation skills

Able to create alignment without relying on specialist marketing language.

Work experience:

Complex delivery : Significant experience coordinating complex initiatives with multiple workstreams, stakeholders, dependencies and deadlines in a B2B marketing environment.

Cross-functional working : Proven experience bringing together teams with different priorities and areas of expertise to deliver a shared outcome.

Planning and governance : Experience establishing delivery plans, reporting rhythms, approval routes, risk management and quality assurance processes.

Stakeholder management : Confident working with senior stakeholders, subject matter experts, agencies and delivery teams, including resolving ambiguity and competing requirements.

Brand or customer experience implementation : Experience supporting brand, proposition, customer journey, communications or business change activity across multiple channels or touchpoints.

Agency and supplier management : Experience writing clear briefs, managing deliverables and providing structured feedback against agreed requirements.

Marketing knowledge:

A practical understanding of brand and marketing principles is desirable, but deep copywriting or creative production expertise is not essential.

We're so much more than an energy company. We're a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn't rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That's why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

About your team:

At British Gas, our mission is to sell it and mend it.

We've been powering the UK's homes and businesses for over 200 years - but supplying energy is just part of what we do. We're making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we're making it cheaper and easier for our customers to reduce their carbon-footprint.

You’ll be responsible for delivering cross-functional brand initiatives that shape the B2B customer journey. Centrica's purpose is to energise a greener, fairer future - and this role will help bring that purpose to life by translating brand direction into clear plans, aligned workstreams and consistent customer experiences across our B2B brands: British Gas Business, Centrica Business Solutions, Bord Gais and PH Jones.

You’ll work across marketing, digital, product, sales, operational communications and external partners to bring structure to complex activity, manage dependencies and ensure agreed brand initiatives are implemented accurately, consistently and on time., We're not a perfect place - but we're a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non‑negotiable, and your ambitions are our priority.