Brand Manager

Axia Beauty; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Company pension

Private healthcare

On-site wellness facilities

Job summary

Axia Beauty, part of DBG Health, seeks an experienced Brand Manager to deliver integrated marketing campaigns, shopper activations and product launches across the UK.

You will own local brand activation plans, working with Commercial Marketing, Brand, Social, Influencer and Creative teams to deliver impactful campaigns across retail, digital and experiential channels, with a focus on Superdrug and online platforms.

Qualifications

• 3–5 years' experience in brand marketing, shopper marketing or related role.
• Experience in beauty, cosmetics or FMCG is highly advantageous.
• Strong understanding of UK beauty consumers, retail dynamics and market trends.

Responsibilities

• Lead local brand activation plans for the UK aligned with European strategy.
• Develop and adapt campaigns for UK retailers and online platforms (Amazon, TikTok Shop).
• Coordinate integrated campaigns across paid media, influencer, PR, social, retail and experiential.
• Manage retailer activations, POS development and in‑store execution.
• Collaborate with Commercial, Brand, Creative and external agencies to deliver campaigns.

Skills

Brand marketing

Shopper marketing

Campaign management

Retail activation

UK market knowledge

Education

Degree in Marketing/Business or related field

Job description

We are seeking an experienced and commercially minded Brand Manager to deliver integrated marketing campaigns, shopper activations and product launches, driving MCoBeauty's continued growth and brand presence across the UK market.

Join Australia's largest independent health, wellness and beauty powerhouse!

As part of DBG Health, headquartered in Australia, we're driven by a mission to deliver affordable and innovative solutions that enhance the wellbeing of millions of customers. With more than 1,500 dedicated professionals, we are leaders across pharmaceuticals, consumer goods, beauty, health and wellness, supported by a portfolio of trusted and market-leading brands.

Our Beauty division is home to leading brands including MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills and PONi Cosmetics, offering high-quality, accessible products that resonate with consumers both locally and internationally.

MCoBeauty's expansion into the European market represents an important milestone in DBG Health's international growth strategy. Renowned for its innovative, high-quality cosmetics and exceptional value, the brand continues to bring accessible beauty solutions to consumers across Europe. This achievement reflects our ambition to expand our global footprint and deliver industry-leading health and beauty brands to new markets around the world.

Be part of our exciting growth journey and shape the future of global health, wellness, and beauty. Soon, we'll expand in this market further by launching Nude by Nature and Esmi Skin Minerals. Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible.

About the Role

We are looking for a creative, proactive and commercially driven Brand Manager to join our growing European team at AXIA Beauty, home to MCoBeauty. This is a key role within our Marketing team, responsible for bringing our brand strategy to life in the UK through impactful campaigns, product launches and retailer activations that strengthen brand awareness, consumer engagement and commercial performance.

Reporting to the Head of Commercial Marketing, you will take ownership of local brand activation plans, working closely with our Commercial, Brand, Social, Influencer and Creative teams to deliver integrated campaigns across retail, digital and experiential channels. With a particular focus on our partnership with Superdrug, alongside platforms such as Amazon and TikTok Shop, you will play an important role in ensuring our products and campaigns stand out across both physical retail and online environments.

The ideal candidate will bring strong experience in brand or shopper marketing, a good understanding of the UK beauty and retail landscape, and a proven ability to manage campaigns and retail activations from concept through to execution. You will thrive in a fast‑paced, entrepreneurial environment, combining creative thinking with commercial awareness, excellent organisational skills and a hands‑on approach to delivering results.

Applicants must have the legal right to work in the UK to be considered for this role.

Role & Responsibilities

Brand Strategy & Local Market Planning

• Support the development and execution of brand marketing plans for the UK, aligned with European brand strategy and commercial objectives.
• Adapt global and European campaigns, product launches and brand initiatives to ensure they resonate with UK consumers.
• Monitor consumer trends, competitor activity and developments within the UK beauty and retail market to identify opportunities for brand growth.
• Translate shopper, retailer and consumer insights into relevant marketing initiatives that strengthen brand awareness and engagement.
• Work closely with Commercial teams to ensure marketing plans support retailer objectives, product launches and growth opportunities.
• Maintain brand consistency across all consumer touchpoints while ensuring campaigns are relevant to the UK market.

Integrated Campaigns & Product Launches

• Lead the planning and execution of integrated UK marketing campaigns, product launches and seasonal initiatives.
• Coordinate activity across paid media, influencer marketing, PR, social media, retail, shopper marketing and experiential channels.
• Work closely with Creative, Brand and channel marketing teams to adapt campaign assets, messaging and content for UK consumers.
• Develop retailer‑specific launch plans that maximise brand visibility, consumer engagement, product trial and conversion.
• Coordinate campaign timelines, creative assets, retail requirements and stakeholder deliverables to ensure successful execution.
• Monitor campaign and launch performance, using consumer insights and sales data to identify opportunities for improvement.

Shopper Marketing, POS & Retail Activation

• Develop and execute shopper marketing programmes across key UK retail partners, particularly Superdrug.
• Work closely with Commercial, Visual Merchandising, Influencer and Paid Media teams to deliver impactful retailer‑specific activations.
• Manage end‑to‑end point‑of‑sale (POS) projects, including creative briefing, artwork development, production, deployment and in‑store execution.
• Coordinate retail displays, secondary placements, fixtures, window campaigns, sampling programmes and in‑store promotional activity.
• Ensure high‑quality in‑store and online execution in line with brand guidelines, retailer requirements and commercial priorities.
• Identify opportunities to improve product visibility, shopper engagement, conversion and category growth.
• Support retailer ecommerce activity across platforms such as Amazon and TikTok Shop, including product content, imagery, product detail pages and brand shops.
• Manage retailer activation calendars and evaluate promotional effectiveness, providing recommendations to improve future activity.
• Support the planning and delivery of consumer‑facing events, product launches, experiential activations and brand experiences.
• Coordinate retailer sampling programmes, in‑store events, promotional activities and seasonal campaigns.
• Work with external agencies and retail partners to deliver engaging brand experiences that encourage product discovery and consumer trial.
• Ensure events and activations are delivered effectively, on time and in line with agreed budgets and brand standards.
• Monitor activation performance and share key learnings with Commercial and Marketing teams.

Collaboration & Stakeholder Management

• Work closely with UK Commercial and European Marketing teams to ensure alignment between brand priorities, retailer requirements and commercial objectives.
• Partner with Brand, Creative, Social, Influencer, Paid Media and Demand Planning teams to coordinate successful campaign execution.
• Build strong working relationships with retail partners, external agencies and internal stakeholders.
• Represent the UK market in European marketing discussions, providing local consumer insights, retailer feedback and performance updates.
• Identify opportunities to improve campaign planning, communication and ways of working across the business.
• Monitor retail activation and agency expenditure within approved budgets, ensuring effective use of marketing investment.

Skills & Experience

• Typically 3–5 years' experience in brand marketing, shopper marketing, commercial marketing or a similar role.
• Experience within beauty, cosmetics, personal care, FMCG or a fast‑growing consumer goods business would be highly advantageous.
• Strong understanding of UK beauty consumers, market trends, retail dynamics and the competitive landscape.
• Experience working with major UK retailers, particularly Superdrug, Boots, Amazon, TikTok Shop or grocery retailers, would be advantageous.
• Proven experience developing and executing integrated marketing campaigns, product launches and retailer activations.
• Strong understanding of shopper marketing, point‑of‑sale (POS) development and in‑store execution.
• Experience coordinating retail displays, promotional campaigns, sampling programmes and experiential marketing activities.
• Knowledge of ecommerce and digital retail activation, including product detail page optimisation, retailer brand shops and online merchandising.
• Strong commercial awareness, with the ability to interpret sales, consumer and campaign performance data to inform marketing decisions.
• Excellent project management, organisational and prioritisation skills, with the ability to manage multiple campaigns and deadlines.
• Strong communication and stakeholder management skills, with the confidence to work across Commercial, Marketing, Creative and external agency teams.
• Experience managing external creative, production, experiential or retail activation agencies.
• A proactive, creative and solutions‑focused approach, with the confidence to take ownership of projects and work independently.
• Comfortable working in a fast‑paced, entrepreneurial environment where priorities can evolve quickly.
• Experience working within an international organisation or alongside regional marketing teams would be beneficial.
• A degree in Marketing, Business, Commerce or a related field would be advantageous, although equivalent professional experience will also be considered.
• Flexibility to travel within the UK for retailer meetings, store visits, campaigns and events as required.

At DBG Health, we believe in creating an environment where our people can thrive, both personally and professionally. You'll be joining a growing, ambitious business with a collaborative culture and the opportunity to make a meaningful impact.

We offer:

• Competitive salary and performance‑related bonus, alongside a company pension scheme.
• Fully company‑funded private healthcare and life assurance, supporting your health, wellbeing and peace of mind.
• Modern, newly established office space with access to a range of wellness amenities, including fitness classes and an on‑site salon.
• A supportive, values‑driven culture, built around our PACT values of Pioneering, Accountability, Collaboration and Tenacity.
• Autonomy and ownership, giving you the opportunity to shape processes, drive improvements and make a real difference.
• Exposure to senior leadership and international operations, working closely with teams across our growing European business.
• Career development and global opportunities across DBG Health's expanding portfolio of health, wellness and beauty businesses.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal‑opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.