Brand Manager

Novara People Ltd; Dewsbury; On-site; GBP 50,000 - 70,000; Full time

Job summary

Novara People Ltd in the United Kingdom is seeking an experienced Brand & Growth Manager to lead brand and performance marketing across a growing portfolio of brands in fashion and grassroots sports.

You will own customer lifecycle activities, CRM, email and SMS strategies, and drive campaigns that increase engagement, retention and revenue across multiple brands.

Qualifications

• Strong hands-on Klaviyo experience and data-driven marketing.
• Experience managing email and SMS marketing.
• Good understanding of customer acquisition and retention.
• Experience using customer data to improve marketing performance.
• Strong communication and project management skills.
• Commercial mindset with metrics such as AOV, CLV, conversion and ROAS.
• Ability to manage multiple campaigns across different brands.

Responsibilities

• Build and optimise automated Klaviyo flows (welcome, abandoned cart, post-purchase, cross-sell, win-back, VIP, reactivation).
• Create detailed customer segments based on purchasing behaviour, AOV, CLV, engagement and lifecycle stage.
• Manage the email and SMS marketing calendar across multiple brands.
• Plan campaigns around product launches, promotions, seasonal activity and key trading periods.
• Run A/B tests across creative, messaging and send times.
• Analyse campaign and customer data to improve conversion, retention and ROI.
• Develop strategies to increase repeat purchases, AOV and CLV.
• Create cross-sell, upsell, bundle and personalised marketing opportunities.
• Develop campaign concepts balancing strong brand storytelling with commercial objectives.
• Coordinate product launches, content shoots and campaign assets.

Skills

Brand & Growth Marketing

Tools

Klaviyo

Job description

Novara People is recruiting for an experienced Brand & Growth Manager to join a growing business with a portfolio of brands across the fashion and grassroots sports sectors.

This is a hands‑on role combining brand, creative and commercial marketing. You’ll take ownership of customer lifecycle marketing, CRM, email and SMS strategy, brand campaigns and growth initiatives, with a strong focus on using customer data to increase engagement, retention, revenue and customer lifetime value.

The Role

You’ll have significant ownership of Klaviyo, developing and improving the way the business communicates with customers throughout their journey.

Your responsibilities will include:

• Building and optimising automated Klaviyo flows, including welcome, abandoned basket, post‑purchase, cross‑sell, win‑back, VIP and reactivation journeys
• Creating detailed customer segments based on purchasing behaviour, AOV, lifetime value, engagement, product interest and lifecycle stage
• Managing the email and SMS marketing calendar across multiple brands
• Planning campaigns around product launches, promotions, seasonal activity and key trading periods
• Running A/B tests across creative, messaging, subject lines, offers, send times and calls to action
• Analysing campaign and customer data to identify opportunities to improve conversion, retention and ROI
• Developing strategies to increase repeat purchases, average order value and customer lifetime value
• Creating cross‑sell, upsell, bundle and personalised marketing opportunities
• Developing campaign concepts that balance strong brand storytelling with commercial objectives
• Coordinating product launches, content shoots, campaign assets and supporting marketing activity
• Developing brand partnerships, collaborations and PR opportunities
• Supporting marketing activity across grassroots sports, including football, rugby, cricket, netball, hockey and basketball
• Working closely with creative, e‑commerce, sales, product and senior management teams

Skills:

For this role, strong hands‑on Klaviyo experience is essential. We’re looking for someone who understands both the creative and commercial sides of marketing and is confident using data to make decisions.

You’ll need:

Strong working knowledge of Klaviyo, particularly flows, segmentation and campaign management

Experience managing email and SMS marketing

A good understanding of customer acquisition and retention

Experience using customer data to improve marketing performance

Strong communication and project management skills

A commercial mindset with an understanding of metrics such as AOV, customer lifetime value, conversion and ROAS

The ability to manage multiple campaigns and priorities across different brands