Brand Manager

Weetabix; Burton Latimer; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus

Double‑matched pension scheme (up to Ͼ

Job summary

Weetabix is seeking a Brand Manager to shape and deliver high-impact brand programmes that drive consumer relevance, commercial performance and long-term equity. You will own activation, oversee brand profit and loss, and manage portfolio changes including innovation and renovation.

This role offers cross-functional collaboration across New Product Development, Supply Chain, and Sales, using data-led insights to inform decisions and accelerate portfolio growth over the next 3–5 years.

Qualifications

• Experience in brand management, marketing or commercial roles within fast-paced consumer sectors (e.g. Fast-Moving Consumer Goods).
• Strong understanding of brand planning, campaign activation and asset development.
• Ability to analyse performance data and translate insights into clear, actionable outcomes.
• Experience collaborating with external agencies and delivering cross-functional projects.
• Good financial awareness, including Profit and Loss performance.
• Strong organisational and project management skills, with the ability to prioritise effectively.

Responsibilities

• Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
• Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
• Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
• Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
• Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
• Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.
• Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
• Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
• Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.

Skills

Brand management

Marketing strategy

Campaign activation

Data analysis

Cross-functional collaboration

Budget management

Job description

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.

We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.

Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future.

The Recipe (About the Role)

As Brand Manager, you will shape and deliver impactful brand programmes that drive consumer relevance, commercial performance, and long-term brand equity. The successful candidate will own high-quality activation, oversee brand profit and loss performance, and deliver portfolio changes—including innovation and renovation—with pace and excellence.

This role offers the opportunity to work across functions, using data‑led insight to inform decisions and manage multiple high‑impact projects. You will play a key role in evolving the brand over the next three to five years, embracing digital and Artificial Intelligence enabled insights, accelerating innovation, and building towards broader responsibility within the portfolio.

• Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
• Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
• Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
• Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
• Manage agency partnerships (creative, media, and packaging) to ensure insight‑led, effective, and consistent outputs.
• Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision‑making and future plans.
• Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
• Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
• Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.

The Ingredients (What we need from you)

Key Know How:

• Experience in brand management, marketing or commercial roles within fast‑paced consumer sectors (e.g. Fast‑Moving Consumer Goods).
• Strong understanding of brand planning, campaign activation and asset development.
• Ability to analyse performance data and translate insights into clear, actionable outcomes.
• Experience collaborating with external agencies and delivering cross‑functional projects.
• Good financial awareness, including Profit and Loss performance.
• Strong organisational and project management skills, with the ability to prioritise effectively.

Your Bowl of Perks (Benefits)

Competitive salary & Annual Flexible benefits

We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.

• Annual bonus
• Double‑matched pension scheme (up to 12% from us)
• 25 days annual leave increasing with service
• Annual salary review
• Healthcare plan
• Discounted Weetabix products

To support our employees, we also offer:

• Continued investment in your personal development
• We believe in balance, whether it’s for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
• Access to 24/7 counselling service (via Grocery Aid partnership)
• The freedom of Flexible Work Opportunities
• Enhanced Maternity / Paternity / Adoption Leave
• Additional Time Off for Fertility Treatment and Neonatal Care
• Working Parents Support Group
• Fully stocked kitchens filled with our delicious products for you to enjoy

To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/

Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.

Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.

We utilise our Preferred Agency Supplier Partners as and when we require additional support.