Insights Manager

Weetabix; Burton Latimer; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Annual bonus

Pension scheme

25 days annual leave

Annual salary review

Healthcare plan

Discounted Weetabix products

Flexible work opportunities

Counselling service

Job summary

Weetabix is seeking an Insights Manager to deliver high-quality, actionable insight informing brand, innovation, category and commercial choices. You will turn research findings into concise recommendations and leverage digital analytics and trend data to generate richer, faster insights.

Working closely with the Insight Lead, you will execute research plans, manage end-to-end projects, and embed consumer thinking across the business to support strategy and decision making.

Qualifications

• Experience in consumer insight, research, or a related marketing function.
• Clear understanding of qualitative and quantitative research methodologies.
• Exposure to food service, hospitality or out-of-home environments is beneficial, working on insights into consumer and operator trends.
• Ability to analyse data, identify patterns, and translate findings into concise recommendations.
• Experience working with research agencies and managing project deliverables.
• Display excellent communication and presentation skills.

Responsibilities

• Deliver end-to-end insight projects – own qualitative and quantitative research from scoping and agency briefing through to actionable recommendations.
• Turn data into compelling stories – examine multiple data sources (research, brand tracking, sales, category and digital analytics) to uncover trends, behaviours and opportunities, presenting these in a way that influences choices.
• Shape commercial and brand choices – combine datasets to create holistic insight narratives that work on strategy, highlight risks and unlock opportunities.
• Partner across the business – collaborate with Brand, Innovation, Category, Sales, Shopper and New Product Development teams to embed insight into briefs, marketing plans and key points.
• Help innovation and ideation – bring consumer trends and behaviours into concept development, helping refine ideas, packaging, claims and propositions to ensure they meet genuine consumer needs.
• Drive performance insight – contribute to brand and category reviews, including brand health tracking, campaign evaluation and performance reporting, making insights accessible and easy to apply.
• Manage agency relationships and governance – work closely with research partners to deliver high‑quality outputs, while overseeing timelines, budgets and compliance with GDPR and research ethics.
• Own insight for new breakfast opportunities – provide consumer and channel expertise to help new product development, tracking emerging trends and evolving consumption occasions.

Skills

Consumer insight

Qualitative research

Quantitative research

Data analysis

Communication skills

Project management

Agency management

Digital analytics

Tools

Analytics software

Job description

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.

Closing date: 28th July 2026
Interview process: Two Stage Interview Process
Working pattern: You’ll spend three days a week in the office, creating great opportunities to collaborate, strengthen team connections and build high‑impact working relationships face to face.

We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.

Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future.

The Recipe (About the Role)

The Insights Manager is responsible for supporting the delivery of high‑quality, actionable insight that informs brand, innovation, category, and commercial choices. The role turns research findings and consumer data into clear, evidence‑based recommendations that shape day‑to‑day choices and longer‑term brand strategy.

Working closely with the Insight Lead, the role executes research plans, manages end‑to‑end insight projects, and helps embed consumer thinking across the business. As Weetabix continues to grow and adopt enhanced technologies, the Insights Manager will increasingly leverage digital analytics, trend data, and advanced tools to generate richer, faster and more predictive insights.

• Deliver end‑to‑end insight projects – own qualitative and quantitative research from scoping and agency briefing through to actionable recommendations
• Turn data into compelling stories – examine multiple data sources (research, brand tracking, sales, category and digital analytics) to uncover trends, behaviours and opportunities, presenting these in a way that influences choices
• Shape commercial and brand choices – combine datasets to create holistic insight narratives that work on strategy, highlight risks and unlock opportunities
• Partner across the business – collaborate with Brand, Innovation, Category, Sales, Shopper and New Product Development teams to embed insight into briefs, marketing plans and key points
• Help innovation and ideation – bring consumer trends and behaviours into concept development, helping refine ideas, packaging, claims and propositions to ensure they meet genuine consumer needs
• Drive performance insight – contribute to brand and category reviews, including brand health tracking, campaign evaluation and performance reporting, making insights accessible and easy to apply
• Manage agency relationships and governance – work closely with research partners to deliver high‑quality outputs, while overseeing timelines, budgets and compliance with General Data Protection Regulation (GDPR) and research ethics
• Own insight for new breakfast opportunities – provide consumer and channel expertise to help new product development, tracking emerging trends and evolving consumption occasions

The Ingredients (What we need from you)

Key Know How:

• Experience in consumer insight, research, or a related marketing function.
• Clear understanding of qualitative and quantitative research methodologies.
• Exposure to food service, hospitality or out‑of‑home environments is beneficial, working on insights into consumer and operator trends
• Ability to analyse data, identify patterns, and translate findings into concise recommendations.
• Experience working with research agencies and managing project deliverables.
• Display excellent communication and presentation skills.

Your Bowl of Perks (Benefits)

Competitive salary & Annual Flexible benefits

We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.

• Annual bonus
• Double‑matched pension scheme (up to 12% from us)
• 25 days annual leave increasing with service
• Annual Salary review
• Healthcare plan
• Discounted Weetabix products

To support our employees, we also offer:

• Continued investment in your personal development
• We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
• Access to 24/7 counselling service (via Grocery Aid partnership)
• The freedom of Flexible Work Opportunities
• Enhanced Maternity / Paternity / Adoption Leave
• Additional Time Off for Fertility Treatment and Neonatal Care
• Working Parents Support Group
• Fully stocked kitchens filled with our delicious products for you to enjoy

To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/

Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.

Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.

We utilise our Preferred Agency Supplier Partners as and when we require additional support