Brand Lead - Dermatology

AbbVie Inc; Maidenhead; On-site; GBP 60,000 - 100,000; Full time

Job summary

A forward-thinking company is seeking a dynamic Marketing Leader to spearhead brand strategy and oversee a cross-functional team. In this pivotal role, you will drive the development and execution of innovative marketing plans that align with global strategies while adapting to local market insights. Your leadership will be crucial in optimizing resources, managing budgets, and enhancing brand performance. If you are passionate about making a significant impact in the healthcare industry and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Proven experience in leading brand strategy and marketing functions.
• Strong analytical skills to synthesize data into actionable insights.

Responsibilities

• Lead the marketing function to achieve annual sales targets.
• Develop and execute brand strategies with innovative solutions.

Skills

Brand Strategy Development

Cross-Functional Team Leadership

Market Research

Budget Management

Data Analysis

Stakeholder Engagement

Education

Bachelor's Degree in Marketing or Related Field

MBA Preferred

Job description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.

Job Description

To lead the marketing function and cross-functional matrix team to define, develop, and deliver the brand strategy and tactical operational plans, achieving defined metrics and reaching the annual sales target by optimising the use of promotional resources once marketing authorization is granted.

Supervisory Responsibility

• 1 Senior Brand Manager
• 1 Brand Manager report
• Leadership of cross-functional launch brand team

Brand Leadership

• Lead the matrix team’s development and execution of the brand plan that aligns with the global strategy while adapting to local insights and dynamics.
• Represent the UK Affiliate with Global and Area marketing teams.
• Communicate strategy and performance to senior local and global leadership.
• Responsible for marketing budget allocation and overall budget management.

Team Leadership

• Lead the marketing function including personal development and performance management.
• Create a cross-functional team culture where the AbbVie way of working can flourish.
• Coach associates to become the best versions of themselves.
• Develop associates with stretch in-role assignments to build skills and experience.
• Exhibit executive presence to influence cross-functionally and deputise for Business Unit Manager when needed.

Strategy Formulation

• Explore known unknowns with market research that provides meaningful insights to solve challenges.
• Synthesize data into insights to determine brand strategy.
• Lead the brand strategy formulation using diverse data sets in collaboration with the cross-functional team.
• Communicate the strategy and ambition effectively within the organization.
• Be the expert on the brand, with detailed understanding of product, indications, therapeutic area, NHS ecosystem, and brand performance data.

Execution

• Develop and execute brand strategies with innovative solutions to ecosystem barriers.
• Recommend strategic courses of action aligned with the brand plan and KPIs.
• Build and maintain long-term customer relations with key external stakeholders, including experts and advocacy groups.
• Ensure operational excellence across the brand plan matrix, including KPI definition and delivery.

Innovation

• Advance the operating rhythm, strategy, and capabilities of the cross-functional team by integrating the latest technology, patient, and customer insights.