Brand Lead - Dermatology

TN United Kingdom; Maidenhead; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a visionary Senior Brand Manager to lead their marketing function. This role involves developing and executing innovative brand strategies that align with global objectives while adapting to local market dynamics. You will have the opportunity to influence cross-functional teams, manage budgets, and drive performance metrics. If you are passionate about brand leadership and thrive in a dynamic environment, this position offers a chance to make a significant impact in the healthcare sector.

Qualifications

• Proven experience in leading brand strategy and marketing plans.
• Strong leadership skills to manage and develop a team.

Responsibilities

• Lead the marketing function to achieve sales targets.
• Develop and execute brand plans aligned with global strategy.
• Manage marketing budget and team performance.

Skills

Brand Strategy Development

Leadership

Market Research

Budget Management

Cross-functional Team Collaboration

Education

Bachelor's Degree in Marketing or related field

MBA or equivalent

Job description

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To lead the marketing function and cross-functional matrix team to define, develop, and deliver the brand strategy and tactical operation plans, achieving defined metrics and reaching annual sales targets by optimizing the use of promotional resources once marketing authorization is granted.

• 1 Senior Brand Manager
• 1 Brand Manager report
• Leadership of cross-functional launch brand team

Brand Leadership

• Lead the development and execution of the brand plan that aligns with the global strategy while adapting to local insights and dynamics
• Represent the UK Affiliate with Global and Area marketing teams
• Communicate strategy and performance to senior local and global leadership
• Manage marketing budget allocation and overall budget
• Lead the marketing team including personal development and performance management
• Create a cross-functional team culture fostering the AbbVie way of working
• Coach team members to reach their potential
• Develop team members through stretch assignments to build skills and experience
• Exhibit executive presence to influence cross-functionally and deputize for the Business Unit Manager when needed
• Utilize market research to uncover known unknowns and provide insights to address challenges
• Synthesize data into insights to inform brand strategy
• Lead brand strategy formulation using diverse data sets in collaboration with the cross-functional team
• Communicate the strategy and vision effectively within the organization
• Maintain detailed knowledge of the product, indications, therapeutic area, NHS ecosystem, and brand performance data

Execution

• Develop and implement innovative brand strategies to overcome ecosystem barriers
• Recommend strategic actions aligned with performance metrics and KPIs
• Build and sustain long-term relationships with key external stakeholders, including experts and advocacy groups
• Ensure operational excellence in executing the brand plan, refining KPIs and tracking performance
• Enhance the operating rhythm, strategy, and capabilities of the team by integrating latest technology and insights