Brand Lead - Dermatology

Hispanic Alliance for Career Enhancement; Maidenhead; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing leader to drive brand strategy and execution in a collaborative environment. This role involves leading a cross-functional team to optimize promotional resources and achieve sales targets. The ideal candidate will possess high emotional intelligence, strategic insight, and a passion for marketing. With a focus on innovation and customer value, you'll be at the forefront of addressing complex challenges in the healthcare landscape. If you're ready to make a significant impact in a vibrant and supportive culture, this opportunity is perfect for you.

Qualifications

• High learning agility and emotional intelligence essential for this role.
• Ability to lead cross-functional teams and operate effectively in a matrix environment.

Responsibilities

• Lead the marketing function and cross-functional team to achieve sales targets.
• Develop and execute brand strategies with innovative solutions.

Skills

Strategic ability

Emotional intelligence

Cross-functional leadership

Insight-driven decision making

Coaching and mentoring

Education

Relevant degree in Marketing or Business

Further education in strategic marketing

Job description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and TikTok.

Job Description

To lead the marketing function and cross-functional matrix team to define, develop, and deliver the brand strategy and tactical operation plans, achieving defined metrics and reaching annual sales targets by optimizing the use of promotional resources once marketing authorization is granted.

Supervisory Responsibility

• 1 Senior Brand Manager
• 1 Brand Manager report
• Leadership of cross-functional launch brand team

Brand Leadership

• Lead the matrix team’s development and execution of the brand plan that aligns with the global strategy while adapting to local insights and dynamics.
• Represent the UK Affiliate with Global and Area marketing teams.
• Communicate strategy and performance to senior local and global leadership.
• Responsible for marketing budget allocation and overall budget management.

Team Leadership

• Lead the marketing function including personal development and performance management.
• Create a cross-functional team culture where the AbbVie way of working can flourish.
• Coach associates to become the best versions of themselves.
• Develop associates with stretch in-role assignments to build skills and experience.
• Maintain executive presence to influence cross-functionally and deputize for the Business Unit Manager when needed.

Strategy Formulation

• Explore known unknowns with market research that provides meaningful insights to solve challenges.
• Synthesize data into insights to determine brand strategy.
• Lead the brand strategy formulation using complex, diverse data sets in collaboration with the cross-functional team.
• Communicate the strategy and ambition effectively within the organization.
• Be the expert on the brand, understanding product, indications, therapeutic area, NHS ecosystem, and brand performance data.

Execution

• Develop and execute brand strategies with innovative solutions to ecosystem barriers to customer value.
• Recommend strategic courses of action aligned with the brand plan and KPIs.
• Build and maintain long-term relationships with key external stakeholders, including experts and advocacy groups.
• Deliver operational excellence across the brand plan matrix, including defining and refining KPIs and tracking performance.

Innovation

• Evolve the operating rhythm, strategy, and capabilities of the cross-functional team by integrating the latest technology, patient, and customer insights.

Qualifications

• High learning agility and emotional intelligence.
• Strategic ability: synthesize insights from data and communicate effectively.
• Obsessed with insight-driven decisions.
• Understanding of customer and patient challenges and responding appropriately.
• Ability to lead cross-functional teams and operate effectively in a matrix environment.
• Ambitious mindset with a drive to innovate and achieve goals.
• Executive presence to operate with varying seniority levels and deputize for senior leaders.
• Coaching, managing, and influencing without direct authority.
• Prioritization skills to optimize resource use and address critical issues.
• Challenging the status quo to improve processes and customer value.
• Experience solving complex ecosystem barriers to drug usage.
• Relevant strategic and operational experience with a proven track record.
• Passion for marketing and strategy, demonstrated through completed projects or further education.

Behaviors

• High emotional intelligence and self-awareness.
• People-focused, collaborative leadership.
• Curious learner mindset.
• Excited to lead cross-functional collaboration to solve complex challenges.
• Motivated by dermatology.
• Self-starter and entrepreneurial spirit.

Additional Information

AbbVie is an equal opportunity employer committed to integrity, innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit this link.

Applicants seeking a reasonable accommodation, click here to learn more.