Client and Brand Insight Specialist

Vanguard; City of Westminster; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Vanguard is seeking an experienced insight professional to lead client, brand and strategic research projects. You will own brand tracking programmes, build dashboards, and translate insights into actionable recommendations for decision-makers.

The role requires strong stakeholder management and the ability to drive improvements in research and reporting across a hybrid UK office environment. Responsibilities include designing studies, partnering with external agencies, and ensuring outputs are

Qualifications

• Strong experience in client insight, market research, brand measurement or related disciplines.
• Proven ability to lead qualitative, quantitative and mixed-method research projects independently.
• Strong analytical skills, including performance measurement and interpretation.
• Ability to translate complex evidence into clear, practical recommendations.

Responsibilities

• Lead insight workstreams: independently design and deliver moderately complex research projects from defined business questions to recommendations.
• Own brand measurement: lead tracking and reporting with clear drivers of awareness, consideration, trust and advocacy.
• Measure and monitor performance: define success measures, maintain dashboards and provide actionable insights.
• Generate integrated insight: combine brand, client, market and business data to identify opportunities and risks.
• Influence stakeholders: partner across Marketing to influence decisions and challenge assumptions.
• Manage delivery and risk: balance priorities with limited supervision and mitigate risks.
• Manage research partners: brief and oversee external agencies for high-quality outputs.
• Improve insight capability: drive improvements in processes and knowledge sharing.

Job description

Responsibilities

• Lead insight workstreams: Independently design and deliver moderately complex client, brand and strategic research projects, from defining the business question through to recommendations and action.
• Own brand measurement: Lead brand tracking and related research programmes, ensuring robust methodologies, consistent reporting and clear understanding of the drivers of awareness, consideration, trust and advocacy. Manage stakeholder engagement, results presentations and action tracking.
• Measure and monitor performance: Define appropriate success measures, maintain dashboards and reporting frameworks, identify material changes in performance and provide clear recommendations based on findings.
• Generate integrated insight: Combine brand, client, market and business evidence to identify opportunities and risks, translating complex information into concise, decision-ready recommendations.
• Influence stakeholders: Build strong partnerships within and beyond Marketing, using insight and expertise to influence decision-making and challenge assumptions constructively.
• Manage delivery and risk: Balance competing priorities with limited supervision, anticipating risks and implementing appropriate mitigations to ensure successful delivery.
• Manage research partners: Brief and oversee external agencies, providing constructive challenge and ensuring high-quality, timely and commercially relevant outputs.
• Improve insight capability: Drive improvements to research, measurement, reporting and knowledge-sharing processes, while supporting colleagues in the effective use of insight.

Key Outputs

• Brand tracking dashboards and performance reports
• Strategic research programmes and insight workstreams
• Integrated analysis and executive-ready recommendations
• Agreed success measures and action plans
• Stakeholder presentations, workshops and immersion sessions
• Agency briefs, research deliverables and quality assurance reviews

Success Measures

• Insight informs business, marketing and client decisions.
• Reporting provides a clear and consistent view of performance against agreed objectives.
• Recommendations result in defined, trackable actions.
• Brand and strategic projects are delivered to a high standard, with risks managed effectively.
• Stakeholders view the role as a trusted source of expertise, insight and constructive challenge.

Requirements

• Strong experience in client insight, market research, brand measurement or related disciplines.
• Proven ability to lead qualitative, quantitative and mixed-method research projects independently.
• Strong analytical skills, including performance measurement, trend identification and interpretation.
• Ability to translate complex evidence into clear, practical and commercially relevant recommendations.
• Strong stakeholder management, agency management and project management skills.
• Experience in financial services, regulated environments and/or European markets is desirable.
• Comfortable using AI-enabled tools to improve research, analysis and productivity.

Company Overview

Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients. This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments. It's what we stand for: value to investors.

Inclusion Statement

Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing." We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values. When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose: to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Additional Notes

• Vanguard is not offering visa sponsorship for this position.
• This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday).
• Please note that we review applications on a rolling basis and may close this role early if there is a high level of interest. To avoid missing out, we recommend applying as soon as possible.