Brand Innovation Manager

Sphere Digital Recruitment Group; Greater London; On-site; GBP 60,000 - 75,000; Full time

Job summary

An established industry player is seeking a Brand Innovation Manager to lead strategic brand initiatives. In this pivotal role, you will harness data to develop and execute comprehensive brand strategies that resonate with audiences across various channels. Your expertise in brand strategy and consumer insights will drive impactful B2C campaigns, ensuring brand consistency and visibility in the competitive retail landscape. This is an exciting opportunity for a proactive individual ready to take ownership and collaborate with cross-functional teams in a dynamic environment. Join a forward-thinking company where your contributions will shape the future of branding.

Qualifications

• 6+ years in brand strategy or consumer insights within eCommerce or retail.
• Proven success with B2C campaigns in the UK market.

Responsibilities

• Drive audience understanding through research and competitor analysis.
• Lead consumer insights roadmap and evaluate campaign impacts.

Skills

Brand Strategy

Consumer Insights

Analytical Skills

Communication Skills

Stakeholder Management

Market Trend Analysis

Job description

Sphere Digital Recruitment Group provided pay range

This range is provided by Sphere Digital Recruitment Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Brand Innovation Manager

4 days in the office

Up to £75,000

Our client is looking for a data-savvy, strategic thinker to join their team. In this key role, you will craft and execute cross-channel brand strategies that bring the company's vision to life.

This is a high-impact, individual contributor position, ideal for a self-starter eager to take ownership.

As the Brand Innovation Manager, you will:

• Drive audience understanding through detailed research, trend tracking, and competitor analysis.
• Lead the consumer insights roadmap, brand health tracking, and campaign impact evaluations.
• Craft data-informed creative briefs and oversee campaign alignment across TV, social, digital, and print.
• Develop seasonal go-to-market strategies and annual promotional calendars to ensure brand consistency and maximum visibility.
• Collaborate with cross-functional teams and champion continuous experimentation and innovation.

You will need the following skillsets:

• 6+ years in brand strategy or consumer insights within eCommerce, retail, or an agency setting.
• Proven success with B2C campaigns in the UK market.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work independently and thrive in a fast-paced environment.
• Solid understanding of market trends and the consumer behavior across the retail space.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Analyst

Industries

Retail