Brand & Growth Lead for Wellness Tech

Humotron; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

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Job summary

Humotron is seeking a senior marketing leader to own brand strategy, voice and visual identity, building a cohesive strategy across content, social, partnerships and paid media. You will spearhead product and market launches, including efforts in the UK, US and India, and manage agencies while growing the marketing team.

You will balance consumer and business marketing, ensure compliance with health and advertising rules, and report on impact with clear metrics.

Qualifications

• Experience leading brand or marketing for a consumer product, with responsibility for the plan, the budget and the result.
• Evidence that you have taken something unfamiliar and made it understood by a wide audience.
• Range: you can set a brand direction, brief a campaign, judge creative work and read the numbers afterwards.
• A plain, human writing voice, and the taste to recognise when copy sounds clever instead of clear.
• Experience marketing to both consumers and businesses, or a convincing account of how you would learn the one you have not done.
• Experience building a small team and working with agencies.
• Respect for the rules around health and wellness claims, advertising standards and personal data.

Responsibilities

• Own the brand: positioning, voice, visual identity and the standards that keep them consistent everywhere.
• Set the marketing strategy and budget across brand, content, social, partnerships, PR, paid media and events, and adjust it as results come in.
• Tell the story to two audiences: people choosing products for themselves, and the brands, consultants and benefits teams who serve them.
• Lead the launch of new products and markets, including our commerce launch and our work in the UK, the US and India.
• Plan and run the campaigns, online and in the real world, that make this way of choosing familiar.
• Build relationships with journalists, creators and communities who cover wellness, technology and retail.
• Work with our external advisers so that everything we say about wellness is accurate, fair and within the rules on health claims.
• Hire and lead the marketing team, and choose and manage agencies and freelancers.
• Work closely with partnerships so that marketing produces the conversations they need.
• Report plainly on what the spend is achieving.

Skills

Brand leadership

Copywriting

B2B/B2C marketing

Team management

Agency management

Campaign planning

Job description

Humotron is seeking a senior marketing leader to own brand strategy, voice and visual identity, building a cohesive strategy across content, social, partnerships and paid media. You will spearhead product and market launches, including efforts in the UK, US and India, and manage agencies while growing the marketing team.

You will balance consumer and business marketing, ensure compliance with health and advertising rules, and report on impact with clear metrics.