Brand Growth Lead — Data-Driven FMCG

Weetabix; Burton Latimer; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus

Double‑matched pension scheme (up to Ͼ

Job summary

Weetabix is seeking a Brand Manager to shape and deliver high-impact brand programmes that drive consumer relevance, commercial performance and long-term equity. You will own activation, oversee brand profit and loss, and manage portfolio changes including innovation and renovation.

This role offers cross-functional collaboration across New Product Development, Supply Chain, and Sales, using data-led insights to inform decisions and accelerate portfolio growth over the next 3–5 years.

Qualifications

• Experience in brand management, marketing or commercial roles within fast-paced consumer sectors (e.g. Fast-Moving Consumer Goods).
• Strong understanding of brand planning, campaign activation and asset development.
• Ability to analyse performance data and translate insights into clear, actionable outcomes.
• Experience collaborating with external agencies and delivering cross-functional projects.
• Good financial awareness, including Profit and Loss performance.
• Strong organisational and project management skills, with the ability to prioritise effectively.

Responsibilities

• Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
• Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
• Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
• Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
• Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
• Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.
• Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
• Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
• Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.

Skills

Brand management

Marketing strategy

Campaign activation

Data analysis

Cross-functional collaboration

Budget management

Job description

Weetabix is seeking a Brand Manager to shape and deliver high-impact brand programmes that drive consumer relevance, commercial performance and long-term equity. You will own activation, oversee brand profit and loss, and manage portfolio changes including innovation and renovation.

This role offers cross-functional collaboration across New Product Development, Supply Chain, and Sales, using data-led insights to inform decisions and accelerate portfolio growth over the next 3–5 years.