Brand Experience Manager — Whisky Visitor Centre

Diageo; Pitlochry; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Product allowance

Contributory pension scheme

Share purchase scheme

Generous holiday allowance

Career development opportunities

Job summary

Diageo Blair Athol Visitors Centre in Pitlochry, Scotland, is seeking an Experience Manager to lead delivery of exceptional visitor experiences across the Brand Home. You will oversee experiences and events, coach a high-performing team and drive commercial performance while upholding health and safety standards.

The role requires flexibility for evenings, weekends and public holidays, with a focus on transforming guest journeys and delivering world-class service at this iconic Scottish visitor

Qualifications

• Leadership experience within hospitality, visitor attractions or premium retail.
• Experience developing and leading high-performing teams while creating exceptional customer experiences.
• Strong commercial awareness, including budgets and KPIs.
• Excellent communication, stakeholder management and coaching skills.
• Customer-first mindset with passion for memorable experiences.

Responsibilities

• Lead the delivery of the Brand Home experience and events programme, ensuring every visitor enjoys a world-class experience.
• Coach, develop and inspire Brand Home Lead Guides and Guides, building a high-performing team.
• Drive operational excellence across visitor experiences, retail and F&B while supporting commercial performance and KPI delivery.
• Work with Marketing and the Regional Brand Home Manager to develop events, whisky festivals and VIP experiences.
• Identify opportunities to enhance the visitor journey and continuously improve the guest experience.
• Lead by example, maintaining high standards of customer service, health and safety.

Skills

Leadership

Team development

Commercial awareness

Communication

Customer focus

Job description

Diageo Blair Athol Visitors Centre in Pitlochry, Scotland, is seeking an Experience Manager to lead delivery of exceptional visitor experiences across the Brand Home. You will oversee experiences and events, coach a high-performing team and drive commercial performance while upholding health and safety standards.

The role requires flexibility for evenings, weekends and public holidays, with a focus on transforming guest journeys and delivering world-class service at this iconic Scottish visitor