Brand Development Manager

COREcruitment Ltd; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

COREcruitment Ltd is partnering with a national spirits distributor in London to recruit a Brand Development Manager. The role centers on accelerating growth in the On-Trade sector, securing listings, and enhancing brand presence across independent venues.

Candidates will have proven On-Trade sales experience in spirits/FMCG, a strong network with multi-site groups, and a commercial mindset for negotiations and activations. The role offers a salary up to £50,000 with bonus and incentives.

Qualifications

• Proven track record in On-Trade sales within spirits/drinks/FMCG.
• Strong network across independent and multi-site groups.
• Commercially astute with experience in negotiations.
• Ability to lead trade marketing initiatives and drive activations.
• Autonomous with collaborative team mindset.
• Passion for premium spirits and brand building.

Responsibilities

• Win and manage key On-Trade accounts and drive sales.
• Develop and execute a strategic growth plan and identify opportunities.
• Collaborate with marketing to deliver activations and POS presence.
• Build long-term relationships with buyers, distributors, and retailers.
• Negotiate commercial terms, promotions, and trade agreements.
• Monitor market trends and sales performance to refine strategies.

Skills

On-Trade sales

FMCG experience

Negotiation

Account management

Business development

Brand activations

Trade marketing

Entrepreneurial mindset

Job description

Brand Development Manager – National Spirits Distributor – London – Up to £50,000 plus bonus and incentives

Join one of the world's leading spirits portfolio brands, where innovation, quality, and passion fuel everything they do. They are committed to delivering exceptional products and experiences that inspire their customers and communities, not to mention own one of the most instantly recognizable spirit portfolios across the world.

My client is searching for a dynamic and commercially driven Brand Development Manager to accelerate growth in the On- Trade sector. This role is pivotal in expanding market share across multiple independent on-trade venues across the territory, with the ability to sell in spirits and drive brand awareness.

This role requires experience working across the Drinks FMCG Spirits category along with managing distribution and activations. Knowledge and experience in Central London are ideal for this one!

What this business offers:

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

Brand Development Manager responsibilities include:

• Win and manage key On-Trade accounts, securing listings and driving sales in independent and multi-site groups.
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing existing partnerships.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity, and sales performance to refine strategies and identify areas for growth.

The Ideal Brand Development Manager candidate:

• Proven track record in On-Trade sales within the spirits, drinks, or FMCG industry.
• Strong understanding of the on-trade sector, with a network across independent and multi-site groups.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.
• Passion for premium spirits and brand building.