Brand Copywriter

Origin Coffee; Helston; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

26 days’ holiday, including your生日 off

Unlimited coffee and discounts on mer­

B Corp certified and proudly indepen­d

People-first culture with meaningful,

SCA training and learning oppor­tunies

Enhanced family leave, sick pay,period

5% employer pension contribution

24/7 Employee Assistance Programme and

Two paid volunteering days each year

Job summary

Origin Coffee is seeking a Brand Copywriter to bring our brand to life through thoughtful, consistent and commercially effective copy across Brand and Ecommerce. You will craft content that informs, inspires and converts, helping customers connect more deeply with our coffee, values and expertise.

From campaign narratives and coffee launches to website content, SEO-led articles, product storytelling and customer journey copy, you will shape how Origin communicates across every touchpoint.

Qualifications

• Proven experience in copywriting, content creation and brand storytelling.
• Strong understanding of tone of voice and how to adapt messaging across channels and audiences.
• Experience writing for ecommerce, websites and customer journeys, balancing brand storytelling with commercial objectives.
• Excellent editing and proofreading skills, with a sharp eye for detail.
• Ability to translate complex information into clear, engaging content.
• Working knowledge of SEO and digital content best practice.
• Strong organisational skills and the ability to manage multiple priorities and deadlines.
• Confident collaborating with teams across Brand, Ecommerce, Coffee, Wholesale and Retail.
• Genuine interest in speciality coffee, sustainability, design and culture.

Responsibilities

• Shape and deliver compelling brand storytelling across multiple channels and customer touchpoints.
• Develop messaging and narratives for campaigns, product launches, seasonal activity and wider business initiatives.
• Bring Origin's tone of voice to life through clear, engaging and consistent communication.
• Create content that showcases our coffees, people, sourcing relationships and commitment to sustainability.
• Write and edit content across digital channels, including website pages, email campaigns, editorial content and customer journeys.
• Develop educational and inspirational content that helps customers deepen their understanding of speciality coffee.
• Work closely with teams across Brand, Ecommerce, Coffee, Retail and Wholesale to uncover and tell meaningful stories.
• Support the ongoing optimisation of website content to improve customer experience, engagement and conversion.
• Review and refine content across the business to ensure accuracy, consistency and alignment with our brand standards.
• Act as a trusted guardian of language, helping to evolve and maintain Origin's voice as the business continues to grow.
• Help ensure sustainability and B Corp messaging is communicated accurately and responsibly across Origin’s brand communications, with an awareness of relevant regulation and anti-greenwashing considerations.

Job description

Purpose of the Role

As Brand Copywriter at Origin, you will bring our brand to life through thoughtful, consistent and commercially effective copy. Working across both Brand and Ecommerce, you will craft content that informs, inspires and converts, helping customers connect more deeply with our coffee, values and expertise.

From campaign narratives and coffee launches to website content, SEO-led articles, product storytelling and customer journey copy, you will shape how Origin communicates across every touchpoint. You will be responsible for maintaining our tone of voice while translating complex coffee, sustainability and business stories into clear, engaging content for a range of audiences.

What you'll be doing

• Shape and deliver compelling brand storytelling across multiple channels and customer touchpoints.
• Develop messaging and narratives for campaigns, product launches, seasonal activity and wider business initiatives.
• Bring Origin's tone of voice to life through clear, engaging and consistent communication.
• Create content that showcases our coffees, people, sourcing relationships and commitment to sustainability.
• Write and edit content across digital channels, including website pages, email campaigns, editorial content and customer journeys.
• Develop educational and inspirational content that helps customers deepen their understanding of speciality coffee.
• Work closely with teams across Brand, Ecommerce, Coffee, Retail and Wholesale to uncover and tell meaningful stories.
• Support the ongoing optimisation of website content to improve customer experience, engagement and conversion.
• Review and refine content across the business to ensure accuracy, consistency and alignment with our brand standards.
• Act as a trusted guardian of language, helping to evolve and maintain Origin's voice as the business continues to grow
• Help ensure sustainability and B Corp messaging is communicated accurately and responsibly across Origin’s brand communications, with an awareness of relevant regulation and anti-greenwashing considerations.

Who You Are

You’re a thoughtful and confident writer, interested in brands, people and the stories that connect them. You know how to take an idea and find the clearest, most engaging way to bring it to life - whether that’s shaping campaign messaging, telling the story of a coffee or refining a presentation.

You have a strong feel for tone of voice and understand how to make communication feel consistent, considered and true to our brand. You’re comfortable working with different teams and experts, listening, asking questions and turning what you learn into clear, accessible content.

You’re collaborative and organised, with the confidence to take ownership of your work. You care about the detail but always have the bigger picture in mind and how each piece of communication contributes to the wider Origin brand.

Skills & Experience

• Proven experience in copywriting, content creation and brand storytelling.
• Strong understanding of tone of voice and how to adapt messaging across channels and audiences.
• Experience writing for ecommerce, websites and customer journeys, balancing brand storytelling with commercial objectives.
• Excellent editing and proofreading skills, with a sharp eye for detail.
• Ability to translate complex information into clear, engaging content.
• Working knowledge of SEO and digital content best practice.
• Strong organisational skills and the ability to manage multiple priorities and deadlines.
• Confident collaborating with teams across Brand, Ecommerce, Coffee, Wholesale and Retail.
• Genuine interest in speciality coffee, sustainability, design and culture.

Working for Origin

• 26 days’ holiday, including your birthday off, plus flexible bank holidays
• Unlimited coffee and discounts on merchandise and partner products
• B Corp certified and proudly independent
• People-first culture with meaningful, values-led work
• SCA training and learning opportunities for everyone
• Enhanced family leave, sick pay, period leave, and personal days
• 5% employer pension contribution
• 24/7 Employee Assistance Programme and GP service
• Two paid volunteering days each year

Everyone is welcome at Origin

We believe diverse perspectives enrich our culture and creativity. If you’re passionate about coffee and excited by this opportunity - even if you don’t tick every box - we encourage you to apply. Your unique experience could be exactly what we need.

Why join us?

At Origin, you’ll be part of a dynamic team that values creativity, sustainability, and collaboration. We’re committed to providing an inclusive and inspiring environment where you can grow professionally and make a meaningful impact. And, of course, you’ll have access to some of the best coffee experiences imaginable.

While you are here and before you apply, take a look at us on Instagram.

We may close this advert early if we receive a high volume of suitable applications.