Head of Marketing

Lawrence Recruitment; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

5% to 8% Pension Contribution

Enhanced Parental Leave

Job summary

Lawrence Recruitment is seeking an exceptional Head of Marketing for a highly respected speciality coffee brand. You will own the brand’s look, tone and storytelling, guiding a small team to bring campaigns and product launches to life across channels.

With around 50 coffee launches per year, you will shape creative concepts, lead paid media strategy and drive performance while aligning marketing with wholesale, e-commerce and operations. A strategic, hands-on leader is needed to grow the brand.

Qualifications

• Brand leadership with strong creative direction
• Commercial marketing experience balancing brand and acquisition
• Campaign planning, execution and measurement
• Digital and paid media experience
• Team leadership and development of a small multidisciplinary team
• Comfortable working in a fast-paced consumer environment
• Food, drink or hospitality background beneficial
• Curiosity and a passion to become an expert in coffee

Responsibilities

• Own the Brand & Creative Direction: protect evolving brand positioning, tone of voice and visual identity across all touchpoints.
• Bring Campaigns & Product Launches to Life: lead campaigns for new product launches, seasonal moments and brand initiatives.
• Build Brilliant Product Storytelling: translate a fast-moving pipeline (50 launches per year) into compelling stories that drive discovery and purchase.
• Drive Marketing Performance: own metrics across acquisition, conversion, retention and AOV; optimize paid-media investment.
• Own the Marketing Calendar: structure and coordinate launches across e-commerce, wholesale, education and events.
• Connect Marketing with the Business: work with Coffee Buying, E-Commerce, Wholesale and Operations to ensure relevance and execution.
• Lead & Develop the Marketing Team: lead a 5-person team across e-commerce, content and product; set priorities and develop the people.

Job description

Our client is one of the most respected names in speciality coffee, with a global reputation. With revenues of c.£10m, double-digit growth and a successful mix of D2C and wholesale, the business works with some of the best independent cafés and hospitality operators while selling directly to a highly engaged community of coffee enthusiasts. They are now looking for an exceptional Head of Marketing to lead a talented team and own how the brand looks, speaks, connects and grows.

Role & Responsibilities

Own the Brand & Creative Direction

• Protect and evolve the brand positioning, visual identity and tone of voice, ensuring everything the customer sees and experiences feels distinctive and consistent.

Bring Campaigns & Product Launches to Life

• Lead the creative concept and execution of campaigns across new product launches, seasonal moments, loyalty and wider brand initiatives.

Build Brilliant Product Storytelling

• Turn an incredibly fast-moving product pipeline, with around 50 coffee launches each year into compelling stories that make customers want to discover, engage and buy.

Drive Marketing Performance

• Own and report on key metrics across acquisition, conversion, retention and AOV, using performance and customer insight to continuously improve marketing activity.
• Take ownership of the evolving paid-media strategy, identifying where investment can drive incremental growth without losing what makes the brand special.

Own the Marketing Calendar

• Bring structure to a busy commercial calendar, coordinating launches and campaigns across e-commerce, wholesale, education, events and the wider business.

Connect Marketing with the Business

• Work closely across Coffee Buying, E-Commerce, Wholesale and Operations to ensure campaigns are commercially relevant and brilliantly executed.

Lead & Develop the Marketing Team

• Lead a Marketing team of 5 spanning e-commerce, content and product, setting clear priorities, KPIs and standards while developing the people around you.

What’s on Offer

• 5% to 8% Pension Contribution
• Enhanced Parental Leave

• Brand & Creative: A strong creative eye with the ability to protect a brand while continually finding new and engaging ways to bring it to life.
• Commercial Marketing: Comfortable balancing brand building with acquisition, retention, conversion, AOV and wider commercial objectives.
• Campaigns: Experience taking campaigns and product launches from initial idea and creative concept through to execution and measurement.
• Digital & Paid: Strong understanding of digital marketing, with experience managing or developing paid-media activity.
• Team Leadership: Experience leading, coaching and developing a small multi-disciplinary marketing team.
• Fast-Paced Consumer: Comfortable managing multiple launches, projects and priorities simultaneously in a fast-moving environment.
• Food, Drink or Hospitality: Ideally from food & beverage, hospitality or a closely related consumer category. If coming from outside food & beverage, previous exposure to hospitality would be highly advantageous.
• Curiosity: You don't need to arrive as a coffee expert, but you do need to want to become one.