Brand Communications Manager

Allstaff; Renfrew; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

34 days holiday

Birthday half-day

Pension

Employee discounts

Early finish on Fridays

Charity giveback

Employee support programme

Wellbeing support

On-site parking

Flexible hours

Job summary

Allstaff Marketing Division is seeking a Brand Communications Manager, Social Media & Community in Renfrew. On-site is preferred, with possible remote consideration for experienced candidates based in England.

You will shape social media and community strategy across consumer and trade channels to support annual plans and brand activations. Lead content creation, influencer activity and presentations for key accounts, while ensuring brand guidelines are followed.

Qualifications

• 3+ years in social media, communications or brand management.
• Experience developing strategic social media and community plans.
• Proficient in Canva and creating polished presentations.
• Strong written and verbal communication and stakeholder management.

Responsibilities

• Develop and execute social media and communications strategies aligned with brand and commercial objectives.
• Manage social channels including Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Lead content creation including video, influencer and community-led assets.
• Manage paid social campaigns, influencer partnerships and community engagement.
• Oversee budgets, campaign performance tracking and ROI reporting.
• Coordinate brand activations, events and sponsorship opportunities.
• Create presentations and sales materials for Sales and National Accounts.
• Develop Canva assets to a high standard and maintain brand guidelines.

Skills

Social media

Communications

Digital marketing

Brand management

Content creation

Influencer marketing

Presentation skills

Tools

Canva

Job description

Allstaff Marketing Division are delighted to bring to the market the role of Brand Communications Manager, Social Media & Community.

The business is a leading professional beauty brand. The role supports brand visibility, engagement and community through social media, content, influencer activity, brand activations and key account marketing support. The business works across consumer-facing and trade channels, including wholesalers and key accounts.

Key Day to Day Responsibilities

This is a permanent, full-time role based in Renfrew. On-site working is preferred, although fully remote working may be considered for suitably experienced candidates based in England. Working hours: Monday to Thursday, 9am - 5.30pm and Friday, 9am - 4pm. Some flexibility is available for earlier or later starts and finishes, with the earliest start at 8am and the latest finish at 6pm. Reporting to the Sales & Marketing Manager, the Brand Communications Manager is responsible for developing and delivering social media and community strategy across digital platforms and brand activations, working closely with the Sales & Marketing Manager to support annual business plans, campaigns and wider brand-building initiatives. The role combines strategy and creativity with strong execution, requiring someone who can translate the brand into compelling communications and visual assets across both consumer-facing and trade channels. A key part of the role will also be supporting the Sales and National Account Management teams through the creation of presentations, sell-in materials and visual assets for key accounts, ensuring all communications remain consistent with brand guidelines and visual language.

Main responsibilities include:

• Develop and execute social media and communications strategies aligned with brand and commercial objectives.
• Manage social media channels including Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Lead the creation of engaging content, including video, influencer and community-led assets.
• Manage paid social campaigns, influencer partnerships, ambassador programmes and community engagement.
• Oversee social media budgets, campaign performance tracking and ROI reporting.
• Coordinate brand activations, pop-up events, wholesalers content days and sponsorship opportunities.
• Create, execute and manage key wholesaler marketing plans as part of the Joint Business Planning (JBP) process.
• Create high-quality presentations, sales materials and supporting assets for the Sales and National Account Management teams, communicating key product features, benefits, launches and brand initiatives to key accounts.
• Develop assets in Canva to a high standard, ensuring presentations and communications consistently follow brand guidelines and reflect established visual language.
• Support new product launches through the development of compelling sell-in and customer-facing communications.
• Collaborate cross-functionally with internal teams, wholesalers and external partners to maximise brand exposure and ensure consistent brand execution.

Required Skills and Experience

• Minimum 36 months (3+ years) of relevant professional experience.
• Strong background in social media, communications, digital marketing and/or brand management.
• Experience developing and executing strategic social media and community engagement plans.
• Knowledge of paid social, influencer marketing, content creation and analytics.
• High proficiency in Canva, with the ability to independently create polished, commercially focused presentations and marketing assets.
• Strong visual awareness and an ability to work confidently within established brand guidelines and visual identities.
• Excellent written and verbal communication, presentation, stakeholder management and project management skills.
• Excellent event organisation and experiential marketing capabilities.
• Commercial awareness, with experience managing budgets and measuring campaign performance.
• Creative mindset with strong storytelling and brand-building capabilities.
• Previous experience within the professional beauty, cosmetics or wider beauty industry would be highly advantageous.
• Strategic, proactive and innovative.
• Highly organised and collaborative.
• Passionate about social media, content and community engagement.
• Strong visual and creative judgement.
• Results-driven, with strong ownership and accountability.
• Able to balance creative thinking with strong execution and commercial focus.
• Comfortable working across multiple projects and stakeholders in a fast-paced brand environment.

Qualifications Needed

No specific formal qualifications are required. Relevant professional experience will be accepted in place of formal educational qualifications.

Company Benefits

• 34 days' paid holiday per year.
• Half a day off for your birthday.
• A full day off for your child's first day at primary school.
• Company pension scheme.
• Fantastic employee discounts.
• Early finish on Fridays.
• Annual month-long colleague giveback event.
• Opportunities to raise money for children's charities, supported by a company donation matching scheme.
• Employee Support Programme, providing help and guidance when you need it.
• Health and wellbeing support.
• Weekly on-site personal training class.
• Christmas and New Year shutdown.
• Free on-site parking.
• Flexible start and finish times may be considered, subject to business requirements.