Owned & Content Media Assistant Manager

The Estée Lauder Companies

Greater London

Hybrid

GBP 60,000 - 85,000

Full time

3 days ago

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Benefits offered by this job

1 day working from home

25 Days Annual Leave (exc. Bank Hols)

Bonus Opportunity

Generous Staff Discount

Job summary

The Estée Lauder Companies is seeking a Content & Owned Channel Assistant Manager in the UK to support owned media across digital channels for Too Faced and Bobbi Brown. You will help plan, create and deploy content that aligns with brand standards and drives awareness, engagement and consumer connection.

Reporting to the Consumer Marketing Manager, you’ll collaborate with Consumer Engagement, Influencer & PR, Paid Media, Online, Marketing and Trade Marketing teams to deliver integrated

Qualifications

Experience within content marketing, social media, digital marketing or communications.
Strong understanding of social platforms, formats and digital consumer behaviours.
Experience across TikTok and Meta platforms, with social-first storytelling.
Ability to manage multiple projects and deadlines.
Excellent communication and stakeholder management capability.
Luxury, beauty, fashion or premium brand experience preferred.

Responsibilities

Coordinate content planning and deployment across owned channels.
Support content creation projects with internal teams and agencies.
Assist with editorial planning, briefs and approvals.
Monitor content performance and optimize campaigns.
Collaborate with cross-functional teams to ensure aligned execution.
Maintain content libraries and publishing schedules.

Skills

Content marketing

Social media

Digital marketing

Communications

TikTok

Content creation

Project management

Stakeholder mgmt

Organizational skills

Job description

About The Brands

At Too Faced and Bobbi Brown, we believe in the power of makeup to inspire confidence, creativity, and self-expression.

Too Faced is unapologetically bold, playful, and empowering - celebrating individuality with high-impact products that let you shimmer, shine, and take on the world. We're here to give you the tools to create your own looks, find what you love, and own your pretty.

Bobbi Brown, founded by the legendary makeup artist in 1991, takes a more timeless approach - offering universally flattering, high-quality products designed to enhance natural beauty. The brand is rooted in the philosophy that every woman deserves to look and feel like herself, only more polished and confident.

Together, our brands combine artistry and attitude, authenticity and fun - empowering women everywhere to define beauty on their own terms.

Position Summary

The Content & Owned Channel Assistant Manager is responsible for supporting the delivery of owned media and content programmes that drive brand awareness, engagement and consumer connection across digital channels.

Reporting into the Consumer Marketing Manager, this role supports the planning, creation and deployment of content across owned platforms, ensuring content is delivered consistently, on time and in line with brand standards. The role plays an important part in supporting content performance, channel growth and campaign amplification across the consumer journey.

The Content & Owned Channel Assistant Manager works closely with Consumer Engagement, Influencer & PR, Paid Media, Online, Marketing and Trade Marketing teams to support integrated campaign delivery across owned, earned and paid channels. This role requires a socially fluent, culturally and creatively driver marketer with strong editorial judgement, content planning ability and an understanding of channel performance and consumer behaviour

Key Resposibilities

Content Planning & Deployment

Support the implementation of owned media and content strategies aligned to brand objectives and campaign priorities.
Assist in planning and deploying content across owned social and digital channels.
Support editorial calendar management and content scheduling.
Ensure content is delivered in line with brand guidelines, tone of voice and visual standards.
Create high quality, social first content when required for campaign moments or evergreen

Content Creation & Campaign Support

Coordinate and execute content creation projects across internal teams, agencies and external partners.
Support the briefing, review and approval process for content assets.
Partner with marketing, trade, online, CRM, Paid Media and Consumer Engagement to ensure content needs across the 360 are met, with integrated storytelling.
Adapt content across multiple platforms and formats.
Support campaign amplification through content deployment and execution.
Develop clear creative briefs for internal teams, creators, PRO artists and agency partners, translating brand priorities into compelling content ideas with a strong visual aesthetic.

Channel Management & Optimisation

Support the day-to-day management of owned social media channels and content platforms.
Monitor content performance and audience engagement metrics.
Assist with reporting, campaign tracking and performance analysis.
Identify opportunities to improve content effectiveness and audience engagement, and potential new platforms

Cross-Functional Collaboration

Work closely with Consumer Engagement, Influencer & PR, Marketing, Trade, CRM and Paid Media teams to support integrated campaign execution.
Coordinate influencer and creator content integration where relevant.
Support alignment between global content direction and local market requirements.
Build effective working relationships with internal stakeholders and external partners.

Operational Excellence & Governance

Manage content workflows, timelines and approval processes.
Maintain content libraries, asset management systems and publishing schedules.
Support governance across owned channels to ensure consistency and compliance.
Stay informed on platform developments, content trends and emerging opportunities.

What This Role Does

Supports Owned Media & Content Delivery

Coordinates the execution of content and owned media activity across digital channels.

Assists with Editorial Planning

Supports content calendar management and content deployment across owned platforms.

Supports Content Creation & Campaign Execution

Coordinates content development and helps deliver integrated marketing campaigns.

Monitors Channel Performance

Tracks content engagement and channel performance to support optimisation efforts.

Facilitates Cross-Functional Collaboration

Works across Marketing, Consumer Engagement, PR and Paid Media teams to support aligned execution.

Maintains Operational Excellence

Ensures content workflows, approvals and publishing processes are managed efficiently.

What You Will Need To Be Successful In This Role

Experience within content marketing, social media, digital marketing or communications.
Strong understanding of social platforms, content formats and digital consumer behaviours.
Experience across TikTok and Meta platforms, with a strong understanding of social-first storytelling
Experience supporting content creation, content planning or channel management activities.
Confident creating social-first content directly, including short-form video, trend-led assets and reactive content that is aligned to brand guidelines.
Strong organisational and project management skills.
Excellent communication and stakeholder management capability.
Ability to manage multiple projects and deadlines simultaneously.
Strong attention to detail and operational discipline.
Analytical mindset with the ability to interpret content performance metrics.
Experience working with creative teams, agencies or external partners.
Luxury, beauty, fashion or premium consumer brand experience preferred.

Compensation & Benefits