Brand Campaigns Manager

Professional Beauty Systems; Renfrew; On-site; GBP 45,000 - 65,000; Full time

Job summary

Professional Beauty Systems is seeking an experienced Brand Campaigns Manager to lead creative, commercially effective campaigns that build brand equity and drive growth. You will own the annual brand campaign calendar and oversee campaigns from idea through execution, collaborating with content and digital teams across paid media, social, websites, Amazon, email, PR and influencer activity.

You will bring strong experience in brand campaign development and experiential marketing, with excellent

Qualifications

• Experience developing and delivering brand campaigns that build brand equity and drive category growth.
• Strong experience in experiential marketing and activations.
• Excellent project management and ability to manage budgets, timelines and multiple stakeholders.

Responsibilities

• Develop and manage the annual brand campaign calendar.
• Create and deliver integrated brand campaigns across paid media, social, websites, email and PR.
• Lead complex campaign launches from concept to execution and evaluation.
• Develop experiential concepts for activations and ensure delivery.
• Manage agencies, suppliers, budgets and external partners.
• Identify and build relationships with influencers and creators to support campaigns.

Skills

Brand campaign development

Experiential marketing

Project management

Influencer relations

Digital marketing

Job description

Professional Beauty Systems is one of the UK's leading professional hair and beauty businesses, home to a portfolio of established and growing brands.

We're looking for an experienced Brand Campaigns Manager to join our marketing team and help develop and deliver creative, commercially effective campaigns that build brand equity, drive engagement and support category growth.

Reporting to the Senior Brand Manager for one of the company’s flagship brands, you'll take responsibility for developing and managing the annual brand campaign calendar, leading campaigns from initial idea and planning through to successful execution.

You'll bring strong experience in brand campaign development, experiential marketing and activations, alongside the project management skills and commercial acumen required to successfully deliver complex, multi-channel campaigns across both B2B and B2C audiences.

THE ROLE

You’ll play a key role in shaping how our brands connect with their audiences – developing original campaign ideas, managing integrated campaign launches and creating memorable brand activations.

Working collaboratively with our content and digital teams, you’ll ensure campaigns are brought to life consistently across paid media, social, websites, Amazon, email, PR, influencer activity and wider marketing channels.

Helping support the continued development of our influencer network, bringing experience in identifying and sourcing relevant creators and developing strong influencer relationships that can support campaigns, activations and wider brand-building activity.

KEY RESPONSIBILITIES

• Develop and manage the annual brand campaign calendar in line with brand and commercial objectives.
• Create and deliver integrated brand campaigns that build brand equity and support category growth.
• Lead complex campaign launches from initial concept and planning through to execution and evaluation.
• Develop original concepts for experiential marketing and brand activations and manage their successful delivery.
• Manage campaign budgets, timelines, agencies, suppliers and external partners, ensuring projects are delivered effectively and commercially.
• Work alongside the existing team to identify and source relevant influencers and creators, helping develop relationships that support wider campaign and activation plans.
• Create clear campaign briefs and collaborate with content and digital colleagues to deliver supporting activity across all relevant channels.
• Monitor campaign performance, evaluate results and use insights to optimise future activity.
• Support the wider team with the creation of quality creative content for all relevant digital brand platforms.
• Champion brand excellence by embedding best practice and ensuring consistently high standards across all campaign activity.

ABOUT YOU

You’ll be a creative and commercially minded marketer who combines strong ideas with the ability to turn them into brilliantly executed campaigns.

You'll bring:

• Strong experience developing and delivering brand campaigns that build brand equity and support category growth.
• Proven experience in experiential marketing and brand activations.
• Experience leading complex campaign launches, paid media campaigns and multi-channel marketing activity across B2B and B2C environments.
• Excellent project management skills and strong commercial acumen.
• Experience developing original campaign and activation concepts from initial idea through to execution.
• Experience identifying, sourcing and building relationships with influencers and creators.
• Strong understanding of digital, social, e-commerce and paid media channels.
• Experience managing agencies, suppliers, budgets and multiple stakeholders.
• A commitment to brand excellence and implementing marketing best practice.
• Excellent communication, collaboration and relationship-building skills.

Experience within beauty, FMCG, consumer or lifestyle brands would be highly desirable.

WHY JOIN US?

This is an exciting opportunity to join an ambitious marketing team and play a key role in shaping the future of our brands.

You’ll have genuine scope for creativity and ownership – from shaping the annual campaign calendar and developing integrated campaigns to creating new experiential concepts and helping build valuable influencer relationships.

If you're full of ideas, commercially minded and have the experience to turn great concepts into impactful, beautifully executed campaigns, we'd love to hear from you.