Experiential Brand Campaign Lead

Professional Beauty Systems; Renfrew; On-site; GBP 45,000 - 65,000; Full time

Job summary

Professional Beauty Systems is seeking an experienced Brand Campaigns Manager to lead creative, commercially effective campaigns that build brand equity and drive growth. You will own the annual brand campaign calendar and oversee campaigns from idea through execution, collaborating with content and digital teams across paid media, social, websites, Amazon, email, PR and influencer activity.

You will bring strong experience in brand campaign development and experiential marketing, with excellent

Qualifications

• Experience developing and delivering brand campaigns that build brand equity and drive category growth.
• Strong experience in experiential marketing and activations.
• Excellent project management and ability to manage budgets, timelines and multiple stakeholders.

Responsibilities

• Develop and manage the annual brand campaign calendar.
• Create and deliver integrated brand campaigns across paid media, social, websites, email and PR.
• Lead complex campaign launches from concept to execution and evaluation.
• Develop experiential concepts for activations and ensure delivery.
• Manage agencies, suppliers, budgets and external partners.
• Identify and build relationships with influencers and creators to support campaigns.

Skills

Brand campaign development

Experiential marketing

Project management

Influencer relations

Digital marketing

Job description

Professional Beauty Systems is seeking an experienced Brand Campaigns Manager to lead creative, commercially effective campaigns that build brand equity and drive growth. You will own the annual brand campaign calendar and oversee campaigns from idea through execution, collaborating with content and digital teams across paid media, social, websites, Amazon, email, PR and influencer activity.

You will bring strong experience in brand campaign development and experiential marketing, with excellent