Brand Ambassador

Smollan; Falkirk; On-site; GBP 25,000 - 27,000; Full time

Benefits offered by this job

Company car

Uncapped monthly bonus

21 days annual leave + bank holidays

Medicash level 2

Free flu jab scheme

Enhanced pension

Job summary

Smollan is seeking a Field Sales Brand Ambassador to represent ELFBAR and Lost Mary in the UK. You will visit independent retailers and convenience stores, build strong retailer relationships, increase product visibility, and drive sales across your territory.

This full-time permanent role offers a 37.5-hour week, a base salary of £26,208, a company car, and an uncapped monthly bonus. You’ll work autonomously to grow presence in retail, develop opportunities, and participate in brand activation

Qualifications

• Experience in field or territory sales across retail outlets.
• Proven ability to develop and grow retailer accounts.
• Knowledge of FMCG or consumer brand activations is a plus.
• Strong communication and negotiation skills are essential.
• Must hold a full UK driving licence for 12+ months.

Responsibilities

• Visit independent retailers and convenience stores across your territory.
• Build and maintain relationships with store owners and decision-makers.
• Develop existing retail accounts and identify new business opportunities.
• Increase product visibility, distribution, and point-of-sale presence.
• Introduce retailers to our brand rewards programme and promotions.
• Deliver engaging brand activation and promotional activity.
• Identify opportunities to grow sales and strengthen retailer partnerships.
• Plan your daily schedule and manage territory efficiently.
• Maintain records and provide regular activity updates.

Skills

Field sales experience

Retail account management

FMCG/brand activation

Business development

Full UK driving licence

Job description

Field Sales Brand Ambassador

Ready for your next career move in Field Sales?

We’re looking for a confident, motivated Field Sales Brand Ambassador to represent two of the UK’s most recognised vape brands, ELFBAR and Lost Mary.

Full Time | Permanent | 37.5 hours per week £26,208 basic salary + Company Car + Uncapped Monthly Bonus

Benefits

• 21 days annual leave + bank holidays, with the option to buy/sell holidays
• Medicash level 2
• Free flu jab scheme
• Enhanced maternity, enhanced paternity and adoption leave
• Enhanced company pension
• Life insurance
• Health & wellbeing programme
• Cycle to Work scheme
• Employee referral programme
• Perkbox and Tastecard benefits

If you enjoy meeting people, building relationships and driving sales, this is a fantastic opportunity to develop your career in field sales, retail sales, FMCG and brand activation.

About The Role

As a Field Sales Brand Ambassador, you’ll take ownership of your territory, visiting independent retailers and convenience stores across your territory.

You’ll build strong relationships with retailers, increase product visibility and distribution, introduce exciting brand initiatives and identify new business opportunities.

This is a field-based sales role where you’ll work independently, manage your own territory and play an important part in growing the presence of ELFBAR and Lost Mary in retail.

What You’ll Be Doing

• Visit independent retailers and convenience stores across your territory
• Build and maintain strong relationships with store owners and key decision-makers
• Develop existing retail accounts and identify new business opportunities
• Increase product visibility, distribution and point-of-sale presence
• Introduce retailers to our brand rewards programme
• Deliver engaging brand activation and promotional activity
• Identify opportunities to increase sales and strengthen retailer partnerships
• Manage your territory effectively, planning your own daily schedule and appointments
• Maintain accurate records and provide regular updates on activity and performance
• Represent ELFBAR and Lost Mary professionally at all times

What We’re Looking For

We’re looking for someone who is confident, commercially minded and motivated by results.

You’ll ideally have experience in

• Field sales or territory sales
• Retail sales or account management
• FMCG, consumer goods or brand activation
• Business development or customer-facing roles
• A full UK manual driving licence held for more than 12 months

Previous field sales experience is preferred but not essential - what matters most is your confidence, communication skills and ability to build relationships.

Why Join Us?

This is more than a traditional retail role. You’ll manage your own territory, build strong retailer relationships and develop valuable field sales and account management experience while representing two of the most recognised brands in the vape category.

With a company car, uncapped bonus and full-time permanent contract, this is a great opportunity to build your career in field sales and retail development.

More About Us...

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

Sustainability

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees
• awards may be listed under our previous name, REL Field Marketing.

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.