Brand Activation Lead — FMCG & Retail Growth

Tarsh & Partners Marketing Recruitment; Greater London; On-site; GBP 40,000 - 63,000; Full time

Job summary

Tarsh & Partners Marketing Recruitment is seeking an ambitious marketer with hands-on FMCG brand activation experience to join our fast-growing client in the food sector. You will own activations in retail and digital channels, driving measurable ROI and partner collaboration with Sales.

From day one you’ll lead campaigns, manage external agencies, shape activation strategy for key trading periods, and coordinate events.

Qualifications

• 3-5 years' experience in brand activation or trade marketing within FMCG.
• Proven delivery of in-store activations and sampling programmes.
• Experience managing external marketing or social media agencies.

Responsibilities

• Lead 360 brand activation campaigns across retail and digital channels.
• Manage external social media agencies and drive digital engagement.
• Shape activation strategy during key trading periods.
• Coordinate events, trade shows and festivals.
• Identify and develop partnership opportunities.
• Collaborate with Sales to align activation priorities.

Skills

Project planning

Organisational skills

Communication

Relationship management

Commercial awareness

Analytical skills

Tools

Microsoft Office

Canva

Mailchimp

Meta Business Suite

Google Analytics

Job description

Tarsh & Partners Marketing Recruitment is seeking an ambitious marketer with hands-on FMCG brand activation experience to join our fast-growing client in the food sector. You will own activations in retail and digital channels, driving measurable ROI and partner collaboration with Sales.

From day one you’ll lead campaigns, manage external agencies, shape activation strategy for key trading periods, and coordinate events.