Brand Activation Lead - UK Growth & Launches

KP Snacks; Slough; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading snack company in Slough is seeking a Brand Activation Manager to drive brand strategy and activation for Whole Earth. This role involves leading campaigns, managing marketing mix and collaboration with cross-functional teams. We're looking for an individual with strong commercial acumen and proven experience in new product launches. This position offers a range of benefits including an annual bonus scheme and a £6000 car allowance.

Benefits

Annual bonus scheme

£6000 annual car allowance

Comprehensive healthcare support

KP Pension Plan

25 days holiday plus options

Online benefits platform

Qualifications

• Proven experience leading end-to-end brand campaigns across media, PR, social, and shopper channels.
• Strong commercial acumen with experience managing budgets and P&L.
• Excel and PowerPoint skills, confident in data analysis and presentation creation.

Responsibilities

• Lead the development and delivery of the UK Annual Growth Plan.
• Manage the full UK marketing mix, including media, PR, social, shopper, and experiential channels.
• Launch NPD and EPD initiatives from business case handover to post-launch review.

Skills

End-to-end brand campaigns

New product launches

Commercial acumen

Data analysis

Cross-functional collaboration

Excel and PowerPoint skills

Marketing expenditure management

Job description

A leading snack company in Slough is seeking a Brand Activation Manager to drive brand strategy and activation for Whole Earth. This role involves leading campaigns, managing marketing mix and collaboration with cross-functional teams. We're looking for an individual with strong commercial acumen and proven experience in new product launches. This position offers a range of benefits including an annual bonus scheme and a £6000 car allowance.