Retail Marketing & Brand Activation Executive

Air Recruitment; Maidenhead; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

Air Recruitment is seeking a Retail Marketing & Brand Activation Executive to join its client’s growing team in Maidenhead. This hybrid role involves in-store campaigns, product launches, sampling and experiential activities, with occasional travel to Croydon.

You will plan, coordinate and deliver campaigns, manage budgets and schedules, and report on performance. 2–5 years’ experience in retail marketing and a proactive, hands-on approach are ideal.

Qualifications

• 2–5 years' experience in a relevant marketing, activation or campaign delivery role.
• Hands-on experience delivering physical marketing campaigns in retail environments.
• Exposure to POS/POSM, in-store promotions, sampling, product launches or retail activations.
• Strong organisational skills and the ability to manage multiple campaigns simultaneously.
• Experience coordinating suppliers, agencies, production teams or field marketing activity.

Responsibilities

• Coordinating retail marketing, shopper and brand activation campaigns from brief through to delivery.
• Supporting in-store promotions, sampling activity, product launches and experiential activations.
• Liaising with clients, retailers, suppliers, production partners and field marketing teams.
• Coordinating POS/POSM, campaign materials, stock, logistics and installation requirements.
• Managing campaign schedules, budgets, approvals and delivery deadlines.
• Supporting campaign implementation across multiple retail locations.
• Monitoring campaign performance, preparing reports and identifying opportunities for improvement.
• Helping ensure campaigns are delivered consistently, on time and to a high standard.

Skills

Retail marketing

Brand activation

Campaign delivery

Stakeholder management

Communication

Organisational skills

Job description

Retail Marketing & Brand Activation Executive – £28,000–£35,000

Location: Maidenhead, Berkshire (hybrid, with occasional travel to Croydon)

Salary: £28,000–£35,000

Driving licence and access to a car required

We're working with a leading brand activation and experiential marketing agency that's looking for a Retail Marketing & Brand Activation Executive to join its growing team.

This is a brilliant opportunity for someone who enjoys seeing marketing campaigns come to life in the real world – whether that's in-store promotions, product launches, sampling campaigns or engaging brand experiences.

You'll work with well-known consumer brands, helping deliver campaigns that connect with shoppers and drive results.

The role

You’ll be involved in the day-to-day planning, coordination and delivery of retail marketing and brand activation campaigns, working closely with clients, creative teams, suppliers and field teams.

Responsibilities will include:

• Coordinating retail marketing, shopper and brand activation campaigns from brief through to delivery.
• Supporting in-store promotions, sampling activity, product launches and experiential activations.
• Liaising with clients, retailers, suppliers, production partners and field marketing teams.
• Coordinating POS/POSM, campaign materials, stock, logistics and installation requirements.
• Managing campaign schedules, budgets, approvals and delivery deadlines.
• Supporting campaign implementation across multiple retail locations.
• Monitoring campaign performance, preparing reports and identifying opportunities for improvement.
• Helping ensure campaigns are delivered consistently, on time and to a high standard.

About you

We're looking for someone with experience in retail marketing, shopper marketing, brand activation, trade marketing, field marketing or experiential campaigns.

You’ll ideally bring:

• Around 2–5 years' experience in a relevant marketing, activation or campaign delivery role.
• Hands-on experience delivering physical marketing campaigns in retail environments.
• Exposure to POS/POSM, in-store promotions, sampling, product launches or retail activations.
• Strong organisational skills and the ability to manage multiple campaigns simultaneously.
• Experience coordinating suppliers, agencies, production teams or field marketing activity.
• Excellent communication and stakeholder management skills.
• A proactive, practical approach to getting campaigns delivered.

Experience with FMCG, grocery, beauty, health and wellness or other consumer brands would be particularly useful.

You could currently be working for an experiential or shopper marketing agency, a field marketing business, a retailer or an in‑house consumer brand.

Location and travel

The role is primarily based in Maidenhead, with hybrid working and occasional travel to Croydon and campaign locations.

You’ll need a full driving licence and access to a car, as travel is part of the role.

If you enjoy bringing brands to life in-store and want to develop your career in retail and experiential marketing, we'd love to hear from you. Please quote reference AP2039.