BFC Women Marketing Manager

Burnley Football Club; Burnley; On-site; GBP 45,000 - 65,000; Full time

Job summary

Burnley Football Club is seeking a Marketing Manager to join our team. You’ll lead the development and delivery of strategic marketing campaigns to boost the club’s visibility, fan engagement, and matchday attendance, delivering a first-class experience for players, staff, and supporters.

The ideal candidate will hold a marketing qualification, have experience in sport marketing, knowledge of email marketing practices and CMS systems.

Qualifications

• Marketing qualification required.
• Experience in sport marketing preferred.
• Knowledge of email marketing practices.
• Knowledge of website CMS.

Responsibilities

• Create and implement marketing plans to increase attendance at home matches and fans' loyalty.
• Devise events and initiatives to engage targeted fan audiences and encourage attendance.
• Develop a season-long marketing plan focusing on fan engagement growth.
• Utilise CRM and supporter data for audience segmentation and targeted campaigns.
• Manage relationships with external agencies, suppliers and service providers.

Skills

Email marketing

CRM

Campaign management

Marketing strategy

Education

Marketing qualification

Tools

CMS

Job description

The Role

A new and exciting opportunity has become available for a Marketing Manager to join us at Burnley Football Club. You’ll play a key role in supporting the Club’s ongoing development and helping us deliver a first-class experience for players, staff, and supporters.

About You

The ideal candidate will have marketing qualification, marketing experience preferably in sport, knowledge of email marketing practices and knowledge of website CMS. The Marketing Manager will lead the development and delivery of strategic marketing campaigns to enhance the club’s visibility, engagement, and fan growth. You will also need to have a flexible approach to work and be able to work evenings and weekends.

Role Expectations

As the BFC Women Marketing Manager, you will be expected to:

• Create and implement marketing plans which increase attendance at home matches, improves fans experience, and develops a loyal and long-term fan base.
• Devise and implement events and initiatives which appeal to targeted fan audiences and encourages attendance.
• Create and develop a season long marketing plan, with a focus on driving growth throughout the fan engagement funnel.
• Utilise CRM and supporter data to support audience segmentation and targeted campaign delivery.
• Manage relationships with external agencies, suppliers and service providers.

Successful applicants will be subject to a social media check and an Enhanced Criminal Record Check (DBS) which will be paid for by the employer.