Bentley and Lamborghini Sales Manager

Sytner Group; West Midlands; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Company Car

Enhanced Pension Entitlement

Private Medical Insurance

Bonus for high performance

Job summary

Sytner Group is seeking an experienced Sales Manager for Bentley and Lamborghini Birmingham. You will lead a diverse team across new and used car sales, F&I exposure, marketing and customer relations, with a focus on profitability and superior service.

The role requires proven automotive sales leadership, ability to drive targets, and experience negotiating with HNWI clients. Requires Saturday work on a rota and a strong track record of results within a premium automotive environment.

Qualifications

• Proven track record in automotive sales management.
• Experience leading a multi-channel sales team.
• Strong negotiation and relationship-building skills.

Responsibilities

• Lead the new and used vehicle departments to maximise profitability.
• Manage annual sales forecasts and communicate targets to the team.
• Hire and monitor sales executives and business managers; conduct motivational meetings.
• Deliver sales mentoring and ongoing performance coaching; Saturday rota coverage.

Skills

Leadership

Team motivation

Negotiation

Sales management

Job description

Reference: 8895

About the role

Sytner Group has a rare and very exciting opportunity for an experienced Sales Manager to join our management team at Bentley and Lamborghini Birmingham. You will be a great leader who can drive the team along with you, be into the detail and have the capacity to manage many different areas of the business including new cars, used cars, marketing and managing customer situations.

Are you the right applicant for this opportunity Find out by reading through the role overview below.

We will also consider applicants from highly accomplished sales department employees who can show a proven track record of exceptional results in selling cars or F & I. You will have experience in the buying and selling of prestige cars. As a Sytner Sales Manager, you will be responsible for the profitability in both the new and used vehicle departments and for customer retention.

You will be required to manage the annual dealership sales forecasts and targets and communicate these to the sales team. You will also hire and monitor the performance of sales executives and business managers and hold effective and motivational sales meetings and conduct sales mentoring and support. This is a full-time role which will include Saturday working on a rota to ensure we provide our customers with the highest possible levels of service.

About you

You will have a proven track record of success in a similar position within the Automotive industry. The ability to be able to lead and motivate a team to exceed targets and maximise profitability across all areas of the Sales department is essential. We are looking for someone who has high standards, has experience of negotiating and dealing with HNWI and the capability to bring new ideas to the team with the ability to drive the performance of the sales department.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package. We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

• Enhanced Holiday Entitlement – 27 days plus bank holidays
• Company Car
• Industry-leading Maternity, Paternity and Adoption Pay
• Enhanced Private Medical Insurance
• Recognition of Long Service every 5 years
• Discounted Car Schemes
• Career Development
• Enhanced Pension Entitlement
• One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us.

We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential. As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process.

For more information around reasonable adjustments and the recruitment process

Unsure? Read on… We represent over 23 of the world's most prestige vehicle brands, across our 140 UK dealerships. We pride ourselves on ‘Developing Talent and ‘Building Careers’ and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey.

Business area: Dealership Management

Location: Bentley and Lamborghini Birmingham

Closing Date: 28 October 2026

Job type: Full-time

Franchise: Bentley