Banking Marketing AI-Powered Content & Campaigns Lead

Moody's Corporation; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

慨正橡扯 seeks an Assistant Director, Content and Campaigns, Banking to lead marketing activations that enhance engagement and revenue growth. You will develop integrated marketing strategies focused on the banking segment and translate complex financial concepts into compelling content.

Ideal candidates will bring 5–7 years of B2B marketing experience, particularly in content development, and possess strong collaboration skills to work with internal teams. This role is crucial for positioning Moody's Banking solutions successfully in a dynamic marketplace.

Qualifications

• 5–7 years of experience in B2B marketing, particularly in content ideation and development.
• Strong creative skills to guide branding teams in delivering impactful marketing assets.
• Experience in financial services or banking preferred.

Responsibilities

• Lead the development and execution of marketing activations in banking.
• Develop integrated, multi-channel marketing strategies.
• Translate complex banking concepts into compelling content.
• Manage multiple projects in a fast-paced, matrixed environment.

Skills

B2B marketing experience

Content development expertise

Understanding of banking and regulation

Writing and editing skills

Collaboration and relationship-building

Project management in fast-paced environments

Familiarity with AI tools

Education

BA in Journalism, Finance, English, or related field

Job description

慨正橡扯 seeks an Assistant Director, Content and Campaigns, Banking to lead marketing activations that enhance engagement and revenue growth. You will develop integrated marketing strategies focused on the banking segment and translate complex financial concepts into compelling content.

Ideal candidates will bring 5–7 years of B2B marketing experience, particularly in content development, and possess strong collaboration skills to work with internal teams. This role is crucial for positioning Moody's Banking solutions successfully in a dynamic marketplace.