B2B Technology PR Senior Account Executive

Coco Group; Manchester; On-site; GBP 32,000 - 42,000; Full time

Job summary

Coco Group in the United Kingdom is seeking a Senior Account Executive to join its thriving technology PR team. You will own core elements of client campaigns, collaborating with Account Managers and Directors to secure consistent media coverage and manage day-to-day activity.

You will write compelling press materials, coordinate influencer activity, organise events and interviews, and contribute to reporting and potential new business opportunities.

Qualifications

• 1–2 years PR experience in a B2B technology agency.
• Strong writing skills across pitches, releases, case studies and articles.
• Working knowledge of agency tools Meltwater, Cision, Gorkana.

Responsibilities

• Own the press office: track, research and pitch features and opportunities.
• Own influencer programmes, plus conference and award schedules.
• Deliver media relations programmes: pitch stories, draft material, coordinate interviews and events.
• Write press releases, case studies, by-lined articles and pitches.
• Assist with campaign planning and client/prospect presentations.
• Own day-to-day account administration, dashboards and coverage reports.

Skills

PR writing

Media relations

Communication

Conference calls

Tools

Meltwater

Cision

Gorkana

Response Source

Features Exec

Job description

Love technology stories and the buzz of landing great coverage? Our client, a global B2B technology public relations agency with teams in London, the USA and Europe, is looking for a Senior Account Executive to join its thriving team and deliver practical, tactical support across client marketing communications programmes.

The role

You will own key parts of client campaigns, working alongside Account Managers and Directors to generate a consistent flow of media coverage for technology clients. Your team will rely on your proactivity, creativity, attention to detail and communication skills.

What you will do

• Own the press office: track, research and pitch forward features, build and maintain editorial lists and trackers, and review clients' target media daily for issues, hijacks and opportunities for comment
• Own influencer programmes, plus conference, exhibition and award schedules, making sure every opportunity is identified and pitched
• Deliver media relations programmes: pitching stories, drafting written material, organising interviews, supporting events and photo shoots, integrating social media, distributing press releases and collating coverage
• Write press releases, case studies, by-lined articles and story pitches
• Assist with campaign planning and client and prospect presentations
• Own day-to-day account administration, activity reports, dashboards and coverage and clippings reports, always delivered on time
• Schedule meetings and calls, prepare agendas, take minutes and issue post-meeting actions
• Support new business through networking, proposal research and presentations
• Build relationships with journalists, analysts, bloggers, conference organisers and influencers

What you will bring

• Ideally 1 to 2 years of PR experience in a B2B technology agency
• Strong writing skills across pitches, releases, case studies and articles
• Working knowledge of agency tools such as Meltwater, Features Exec, Response Source, Cision, ProfNet and Gorkana
• Competence in Word, PowerPoint, Excel and Outlook, and confidence on the phone, including conference calls
• Confidence selling stories to journalists and speaking in client calls and meetings

Nice to have

• Experience supporting agency-wide initiatives such as blog posts, award entries or lunch and learn sessions
• Understanding of the agency's wider marketing services and how to upsell them
• Familiarity with new media such as blogs, podcasts, RSS, influencer channels and social networks

You will develop your writing and presentation skills, deepen your knowledge of the technology industry and play a visible part in building clients' profiles in the media. It is a chance to take real ownership of campaigns within a growing international agency.