B2B Sales Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; Manchester; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player seeks a dynamic Sales Manager to join their thriving food manufacturing business. This role offers the chance to take ownership of key accounts, develop relationships with buyers, and shape future growth in a supportive team environment. With a strong focus on quality and innovation, the company provides a hybrid working model, generous holiday allowance, and a performance-based bonus. If you're a self-starter with a passion for sales in the FMCG sector, this is the perfect opportunity to make a significant impact.

Benefits

20% performance-based bonus

26 days holiday (rising to 29 with service)

Hybrid working

Private health cover

Wellness support

Ongoing learning and development

Qualifications

• Experienced in sales within FMCG or related sectors.
• Confident managing relationships across retail and foodservice.

Responsibilities

• Manage and grow existing customer accounts.
• Identify new commercial opportunities and routes to market.

Skills

Sales Management

Account Management

Relationship Building

Commercial Mindset

FMCG Experience

Job description

Direct message the job poster from Better Placed Ltd - A Sunday Times Top 10 Employer!

Delivery Consultant - FMCG at Better Placed

We’re looking for a commercially minded Sales Manager to join a successful and growing food manufacturing business. Whether your background is in FMCG, foodservice, or retail sales, this is a great opportunity to step into a role where you can take ownership, develop key accounts, and help shape future growth.

Backed by a well-established European group, the business is known for quality, innovation, and a customer-first approach. Now expanding across the UK, they’re looking for someone who can manage existing accounts while identifying new commercial opportunities.

The Role

You’ll be joining a close-knit commercial team and taking the lead on customer relationships—balancing account management with new business development.

Key responsibilities include:

• Managing and growing existing customer accounts
• Building relationships with buyers, procurement teams, and commercial contacts
• Identifying new routes to market and developing new customer opportunities
• Shaping and delivering commercial proposals
• Working closely with colleagues across UK and European sites
• Representing the company at trade shows and industry events

Who You Are

• Experienced in sales within FMCG, food, drink, or related sectors
• Confident managing relationships across retail, foodservice, wholesale, or manufacturing
• A self-starter with a strong commercial mindset
• Organised and adaptable, with experience managing multiple accounts
• Great communicator and natural relationship-builder

What’s On Offer

• 20% performance-based bonus
• 26 days holiday (rising to 29 with service) plus bank
• Hybrid working (mix of home, field, and occasional office)
• Private health cover and wellness support
• Ongoing learning and development

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Manufacturing

• Industries

  Food and Beverage Manufacturing, Beverage Manufacturing, and Food and Beverage Retail

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