B2B Sales Associate

Pmmalliance; Greater London; Hybrid; GBP 27,000 - 28,000; Full time

Benefits offered by this job

34 days holiday

Flexible hours

Remote within UK

WFH kit

Office snacks

Private medical insurance

Therapy & coaching

Gym discounts

Nursery schemes

Perks at Work

Job summary

The Alliance is hiring early-career Sales Associates to join our Delegate & Membership sales team. This is a junior role designed to build confidence, learn prospecting, qualify, pipeline management, and closing, while speaking to senior decision-makers at some of the world’s biggest tech companies.

You’ll sell across live events, memberships, and learning solutions in London, New York, San Francisco, Las Vegas and beyond.

Qualifications

• No years of experience required; learning mindset emphasized.
• Learn prospecting, qualification, and pipeline management.
• Engage senior B2B stakeholders and understand their challenges.

Responsibilities

• Prospect, qualify, manage pipeline, and close deals.
• Engage senior decision-makers at enterprise tech firms.
• Own deals end-to-end from first contact to close.
• Develop knowledge of events, memberships, and education ecosystem.
• Collaborate with marketing, product, community, and customer success teams.

Skills

Prospecting

Qualification

Pipeline management

Closing

Communication with decision-makers

Job description

The Company

The Company: When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all. With 160,000+ professionals across our communities and a constant stream of events, memberships, and learning products, we help individuals and teams grow faster in their careers. We work with some of the world’s most recognisable companies and pride ourselves on being a high-impact learning partner, not just another events business. We’re ambitious, we move quickly, and we’re still early in the journey. That means real ownership, a steep learning curve, and plenty of opportunity to shape what comes next.

About the Role

We’re hiring early-career Sales Associates to join our Delegate & Membership sales team , people with energy, curiosity, and the drive to build a career in commercial roles. This is a junior role by design. You don’t need years of experience, what matters most is how quickly you learn, how well you take feedback, and how comfortable you are being challenged. We’ll teach you how to sell properly: how to prospect, qualify, handle objections, manage a pipeline, and close, all while speaking to senior decision-makers at some of the world’s biggest tech companies. You’ll sell across our live events, memberships, and learning solutions in markets including London, New York, San Francisco, Las Vegas and beyond. Over time, this role can progress into more senior sales or specialist commercial paths across the business. This role is not about arriving fully formed, it’s about building and proving confidence, capability, and momentum through doing.

What You\'ll Be Doing

• Sales Upskilling: You’ll build strong foundations in prospecting, qualification, pipeline management, and closing, while learning how to sell confidently to senior B2B stakeholders and work to clear targets and expectations.


• Engaging decision-makers: You’ll speak directly with professionals at fast-growing and enterprise tech companies, understand their challenges, and recommend the right events, memberships, and learning solutions.


• Owning deals end-to-end: You’ll own your pipeline from first contact through to close and handover, taking accountability for outcomes and using feedback and data to improve week by week.


• Product mastery: You’ll develop strong knowledge of our events, memberships, and education ecosystem, enabling confident and relevant cross-selling.


• Collaboration & feedbac k: You’ll work closely with marketing, product, community, and customer success teams, sharing insights and operating with autonomy while knowing when to ask for support.

This Role Is For You If

• You’re early in your career and hungry to learn, not entitled to results


• You’re comfortable being uncomfortable while learning something new


• You actively seek feedback and apply it quickly


• You take ownership for outcomes, not just effort


• You’re resilient, organised, and able to manage pace and pressure


• You communicate clearly with customers and with teammates


• You enjoy working as part of a team where success is shared

Our Hiring Process

Our hiring process is designed to reflect how we actually work: collaborative, practical, and focused on potential rather than polish. First interview (values, motivation, and learning mindset) One-day assessment in our London office (practical exercises, collaboration, and real-world sales scenarios) Final shortlist: up to 3 candidates selected into an onboarding cohort, starting together and learning side-by-side This process helps us understand how you think, learn, and show up — not just how well you interview.

Compensation

Compensation: Base Salary £26,500 - 28,000 *range depending on experience

Commissions: Year 1 OTE £35,000 uncapped Year 2 OTE £55,000 uncapped

Benefits

• Time off & flexibility 34 days’ paid holiday including UK Bank holidays and a day off on your birthday


• Flexible working hours : our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best


• Work from where works for you : choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in


• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget


• A well-stocked office : snacks, drinks and fresh fruit available in our London office


• Health & wellbeing Private Medical and Dental Insurance with Bupa Life Insurance: cover worth 4x your annual salary


• On-demand therapy & coaching : company sponsored access to therapy and career coaching through Spill


• Wellness perks : discounts on gym memberships, fitness and wellness classes


• Cycle to Work & Workplace


• Nursery schemes


• Perks at Work : access to a wide range of corporate discounts


• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), gi