Courses and Memberships Sales Associate

The Alliance; Greater London; Hybrid; GBP 25,000 - 31,000; Full time

Benefits offered by this job

34 days holiday

Flexible working hours

Remote or hybrid UK

WFH equipment budget

Office snacks

Job summary

The Alliance in London is hiring Sales Associates to join our Education & Membership Sales team. You will sell professional certifications, memberships, and online learning solutions to senior decision-makers at tech companies in global markets.

This is an entry- to mid-level role with a clear path to more senior paths across the business. This role offers a hybrid/remote setup within the UK, a strong base salary with OTE, and a supportive environment designed to build confidence, momentum,

Qualifications

• Strong prospecting and qualification skills to build a healthy pipeline.
• Ability to manage multiple deals and engage senior decision-makers.
• Clear, persuasive communication with cross-functional teams.

Responsibilities

• Prospect and qualify opportunities in target markets.
• Engage senior decision-makers at tech companies to understand needs.
• Own deals from first contact to close and handover for next steps.
• Develop knowledge of core certifications and memberships to enable cross-selling.
• Collaborate with marketing, product, and customer success teams to optimize outcomes.

Skills

Prospecting

Lead qualification

Pipeline management

Executive communication

Stakeholder engagement

Job description

The Company When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we're home to thriving communities for them all.

With 160,000+ professionals across our communities and a constant stream of certifications, memberships, and learning products, we help individuals and teams grow faster in their careers. We work with some of the world’s most recognisable companies and pride ourselves on being a high-impact learning partner, not just another events business.

We're ambitious, we move quickly, and we're still early in the journey. That means real ownership, a steep learning curve, and plenty of opportunity to shape what comes next.

About The Role

We're hiring Sales Associates to join our Education & Membership Sales team, people with energy, curiosity, and the drive to build a career in commercial roles.

Your primary focus will be selling our professionals certifications, memberships, and online learning solutions in global markets. You will manage the end-to-end cycle while getting comfortable with engaging senior decision-makers at leading tech companies. Over time, this role can progress into more senior sales or specialist commercial paths across the business.

This role is not about arriving fully formed, it's about building and proving confidence, capability, and momentum through doing.

What You'll Be Doing

• Sales Core: Focused on prospecting, leads qualification, pipeline management, and deal closing. Be able to hold your ground with senior B2B stakeholders and work to clear targets and expectations.
• Engaging Decision-Makers: Speak directly with professionals at fast-growing and enterprise tech companies, understand their challenges, and recommend the right core certifications and different tiered memberships.
• Owning Deals End-to-End: Own the pipeline from first contact through to close and handover, taking accountability for outcomes and using feedback and data to improve week by week.
• Product Mastery: Develop strong knowledge of our core certifications, different tiered memberships, and broader education ecosystem, enabling confident and relevant cross-selling.
• Collaboration & Feedback: Work closely with marketing, product, community, and customer success teams, sharing insights and operating with autonomy while knowing when to ask for support.

This Role Is For You

• Seeking a role to work hard and build a strong career in professional sales.
• Having a background or a strong interest in education sales, training products, or learning solutions.
• Comfortable being uncomfortable while learning something new and navigating unfamiliar software or sales scripts.
• Open to actively seeking out feedback and applying it quickly to daily workflow.
• Taking complete ownership for outcomes, not just daily effort or hours put in.
• Resilient, organised, and fully able to manage high pace and volume pressure.
• Communicating clearly with customers and with teammates alike.
• Enjoying working as part of a high-energy team where success is shared.

Base Salary: £28,000

Year 1 OTE: Estimated £35,000 (uncapped)

Year 2 OTE: Estimated £55,000 (uncapped)

Location: this role can be hybrid in our London office or fully remote within the UK (Not abroad).

Benefits

Time off & flexibility

• 34 days' paid holiday including UK Bank holidays and a day off on your birthday.
• Flexible working hours: our core hours are 10am-4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best.
• Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in.
• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget.
• A well-stocked office: snacks, drinks and fresh fruit available in our London office.

Health & wellbeing

• Private Medical and Dental Insurance with Bupa.
• Life Insurance: cover worth 4x your annual salary.
• On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill.
• Wellness perks: discounts on gym memberships, fitness and wellness classes.
• Cycle to Work & Workplace Nursery schemes.
• Perks at Work: access to a wide range of corporate discounts.
• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you.

Learning & development

• A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year).
• Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.
• Unlimited access to our internal Academy: including courses, learning resources and professional certifications.

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. Encouraging diverse backgrounds and unique perspectives, applications are welcomed regardless of whether every listed requirement is fully met.