Demand Gen Campaign Leader (B2B SaaS)

Its Lolly Ltd; Braintree; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading software firm in hospitality is seeking a proactive Campaign Manager to drive growth through integrated marketing initiatives. The candidate will manage end-to-end campaigns focused on demand generation and strategy execution. Responsibilities include developing campaign strategies, optimizing funnel performance, and collaborating with cross-functional teams. The ideal candidate has solid marketing experience, strong project management skills, and the ability to analyze data for effective decision-making. This role supports a dynamic marketing team and offers opportunities for creative contribution.

Qualifications

• Proven experience in executing demand generation campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.

Responsibilities

• Manage integrated marketing and demand generation campaigns end-to-end.
• Develop campaign strategies and multi-channel plans.
• Optimize funnel performance and lead quality.

Skills

Project management

Lead generation

Copywriting

Digital marketing

Analytic tools

Tools

CRM software (OpenCRM or similar)

CMS

Analytics platforms

Job description

A leading software firm in hospitality is seeking a proactive Campaign Manager to drive growth through integrated marketing initiatives. The candidate will manage end-to-end campaigns focused on demand generation and strategy execution. Responsibilities include developing campaign strategies, optimizing funnel performance, and collaborating with cross-functional teams. The ideal candidate has solid marketing experience, strong project management skills, and the ability to analyze data for effective decision-making. This role supports a dynamic marketing team and offers opportunities for creative contribution.