B2B Product Marketing Leader (Director Level)

Trust in SODA; Greater London; On-site; GBP 120,000 - 170,000; Full time

Job summary

Trust in SODA seeks a B2B Product Marketing Director to lead the function from the ground up. The role sits at the center of expanding the enterprise offering, shaping pricing, packaging, messaging, and GTM strategy in a fast-growing, international environment.

You will define ICPs, lead market insights, and drive cross-functional collaboration with senior leadership to scale the business in London and beyond.

Qualifications

• Significant B2B Product Marketing experience at Director level.
• Experience in SaaS, technology, EdTech, or subscription-based businesses.
• Strong expertise in enterprise sales cycles, buyer journeys, pricing, and packaging.
• Experience with mid-market and enterprise segments.
• Ability to build a function from scratch in a scale-up environment.
• Data-driven approach to strategic decision-making.
• Willing to start as an individual contributor with potential to lead a team.
• Experience leveraging AI tools to enhance productivity.
• Experience shaping end-to-end go-to-market plans.
• High-visibility role with senior leadership collaboration.

Responsibilities

• Define B2B ICP and market segmentation strategy.
• Develop pricing and packaging models that support enterprise growth.
• Own B2B positioning, messaging, and value proposition development.
• Create deep understanding of enterprise buying processes and stakeholder dynamics.
• Lead competitive intelligence, market insights, and win/loss analysis.
• Build sales enablement frameworks and customer-facing messaging.
• Drive go-to-market strategy and launch planning for new products and initiatives.

Skills

B2B product marketing

Director level

SaaS/EdTech

Pricing & packaging strategy

Go-to-market strategy

ICP & market segmentation

AI tools for productivity

scale-up environment

Job description

B2B Product Marketing Director | High-Growth SaaS/EdTech

We're partnering with a fast-growing, international technology business on the search for their first dedicated B2B Product Marketing Director. This is a high-impact leadership role, reporting into the commercial leadership team, with responsibility for defining and building the B2B product marketing function from the ground up.

The business has a strong presence in the mid-market and is now investing heavily in scaling its enterprise offering. This role will sit at the centre of that journey, shaping commercial strategy, go-to-market positioning, pricing, packaging, and enterprise growth.

What you'll own

• Defining B2B Ideal Customer Profiles (ICP) and market segmentation strategy
• Developing pricing and packaging models that support customer expansion and enterprise growth
• Owning B2B positioning, messaging, and value proposition development
• Creating a deep understanding of enterprise buying processes and stakeholder dynamics
• Leading competitive intelligence, market insights, and win/loss analysis
• Building sales enablement frameworks and customer-facing messaging
• Driving go-to-market strategy and launch planning for new products and commercial initiatives

What we're looking for

• Significant B2B Product Marketing experience at Director level
• Background within SaaS, technology, EdTech, or subscription-based businesses
• Strong expertise in enterprise sales cycles, buyer journeys, pricing, and packaging strategy
• Experience supporting both mid-market and enterprise customer segments
• Ability to thrive in a scale-up environment and build functions from scratch
• Commercially minded with a data-driven approach to strategic decision-making
• Comfortable operating as an individual contributor initially, with the opportunity to build a team over time
• Experience leveraging AI tools to enhance productivity and decision-making
• Opportunity to build and shape an entire function
• Significant visibility and influence across the business
• Work alongside senior leadership to define enterprise growth strategy
• Fast-paced, high-growth international environment
• Clear opportunity to scale a team as the business grows