B2B Performance Marketing Manager

Novuna; Leeds; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Bonus scheme

Company car or cash alternative – EV

Flexible hybrid working

25 days' holiday + bank holidays + buy

Wellbeing package including BUPA

Job summary

Novuna is seeking a B2B Performance Marketing Manager in Leeds to shape how we attract, engage and convert retailers across key consumer sectors.

You will develop targeted campaigns that generate demand, support sales growth and enhance market presence, using insights to optimise journeys from interest to sales conversations.

Qualifications

• Experience managing end-to-end campaigns across multiple channels.
• Ability to translate complex products into clear communications.
• Strong communication and stakeholder management skills.
• Experience in B2B demand generation or partner marketing.
• Comfort with CRM, analytics and digital marketing channels.

Responsibilities

• Develop and deliver targeted marketing campaigns to attract and engage retailers.
• Translate commercial priorities into marketing activity and optimise journeys.
• Improve website, email journeys and conversion pathways.
• Collaborate with Sales, Commercial and Marketing teams to influence strategy.
• Manage suppliers, timelines and multiple concurrent projects.

Skills

B2B demand generation

Lead generation

Partner marketing

CRM

Analytics

SEO

CRO

Email marketing

LinkedIn

AI-led opportunities

Data-driven mindset

Stakeholder management

Strategic thinking

Campaign delivery

Tools

CRM platforms

Analytics tools

SEO tools

Job description

Are you a B2B marketing professional with a proven track record of delivering impactful campaigns? Do you thrive on transforming insight into action? Most importantly, can you drive measurable business growth by translating commercial priorities into effective marketing activity?

If your answer is 'yes' then keep reading.

What you'll do.

Reporting to our Senior Marketing Manager, you'll play a key role in shaping how we attract, engage and convert retailers across some of the UK's most important consumer sectors.

As our B2B Performance Marketing Manager, you'll be responsible for developing and delivering targeted marketing campaigns that generate new demand, support sales growth and enhance our market presence.

You'll use customer, campaign and market insight to identify opportunities, create compelling marketing activity and optimise the customer journey from initial interest through to meaningful sales conversations.

You'll be comfortable combining strategic thinking with hands-on delivery in a proactive way. You'll also use customer, campaign and market insights to help identify valuable opportunities, create compelling marketing activity and optimise the customer journey, from initial interest through to meaningful sales conversations.

You'll work closely with colleagues across Sales, Commercial and Marketing, giving you a real opportunity to influence our strategy, challenge thinking and make a tangible impact on business performance.

You'll also:

• Work closely with Sales to understand priority prospects, identify content gaps and create materials that help convert opportunities
• Improve our website, email journeys and various conversion pathways
• Create persuasive proof points, including case studies, testimonials and industry research
• Effectively manage suppliers, timelines and multiple concurrent projects

What you'll bring.

You'll have a strong marketing background with exposure to managing end-to-end campaigns across multiple channels. Creative, commercially minded and data-driven, you'll know how to help generate awareness, create demand and support ongoing sales growth. You'll have strong communication and stakeholder management skills, which allow you to influence and collaborate effectively.

You'll be a great fit if you have:

• Good knowledge of B2B demand generation, lead generation or partner marketing
• The skills to turn complex products and propositions into clear, relevant communications
• The ability to understand and adapt our approach to new customers, competitors, emerging technology and changing market behaviours
• Working knowledge of CRM, analytics, SEO, CRO, email marketing, social media channels (particularly LinkedIn) and emerging AI-led opportunities
• A data-driven mindset, able to interpret insights and use them to improve channel performance, content effectiveness and customer journeys

Knowledge of financial services or retail finance would be helpful, but certainly isn't essential. More important is your ability to understand complex markets, ask thoughtful commercial questions and turn ideas into action.

What's in it for you?

Our benefits package is designed with flexibility in mind, allowing you to customise it to meet your unique needs.

Our offer to you includes:

• An excellent bonus scheme
• Company car or cashalternative – with fantastic EV incentives
• Flexible hybrid working
• 25 days' holiday, plus bank holidays and the option to buy/sell 5 days
• Full wellbeing package including BUPA, digital GP service, 24/7 employee assistance, plus wellbeing events throughout the year

Who we are.

At Novuna, we're committed to becoming one of the UK's most trusted financial-services brands, helping to unlock the potential of individuals, businesses and society through innovative solutions and outstanding customer experiences.

Being yourself

At Novuna, we're a Disability Confidentemployer, dedicated to creating an inclusive workplace where everyone can be themselves and thrive. If you need any adjustments to support you during the recruitment process, please reach out to us directly.