B2B Marketing Manager

Bright Network; Greater London; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Generous holiday (28 days + 2 weeks)

Private healthcare

Aviva pension

Wellbeing budget

Job summary

Bright Network in London, with hybrid working, is seeking a B2B Marketing Manager to drive end-to-end campaigns across events, content and digital, while strengthening our brand and market presence.

You will collaborate with the Head of B2B Marketing, CMO, Product, Tech and Commercial teams to deliver data-led campaigns that generate demand and expand our pipeline, engaging our 300+ clients.

Qualifications

• In-depth demand/lead generation SaaS B2B marketing experience in a role that collaborates with Product, Tech and Commercial teams.
• Data & revenue focus with metrics tied to revenue in a scale-up environment.
• Experience leading end-to-end campaign management using CRM systems and email platforms.

Responsibilities

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, and website.
• Use analytics to measure campaign performance and inform future plans.
• Manage webinars and in-person events to drive pipeline beyond brand awareness.
• Work with Product to align product messaging with campaigns for Commercial conversations.
• Collaborate with Commercial to translate insights into campaigns and ensure revenue alignment.
• Oversee agencies and freelancers from briefs to KPIs and performance reviews.
• Represent the company at third-party conferences and events.

Skills

Lead generation

SaaS marketing

B2B marketing

CRM (HubSpot)

Event management

Campaign management

Digital marketing

Content marketing

Analytics

Tools

HubSpot

Job description

Bright Network - London HQ (with hybrid working)

Join Bright Network as our B2B Marketing Manager!

Introducing Bright Network:
For over 10 years at Bright Network, we’ve used technology & data to connect ambitious students and graduates, from all backgrounds, with the best career opportunities. We ensure that the 300+ businesses we’ve partnered with (including the likes of Amazon, Google & Goldman Sachs) identify the most powerful pipeline of tomorrow’s talent.
A key focus for our next phase of growth is Bright Apply, a contextual conversation screening and interview tool for volume hiring. The tool eases the burden that recruitment teams are feeling with the increased volume of applications, while also providing a positive candidate experience. Built in-house by our team of software developers, Bright Apply is changing the face of volume hiring. With better use of recruiter time throughout recruitment processes and the best suited candidates securing the right roles, both sides of the market are benefiting.
As we continue our work to retain our number one market position, while also driving through another period of growth, our B2B Marketing team are on the lookout for a B2B Marketing Manager to join the team.

The Role:
As our B2B Marketing Manager, you’ll have a pivotal role in the growth of our B2B marketing through the delivery of end-to-end campaigns across events, content and digital, as well as further developing our brand and market presence. You’ll work collaboratively with our Head of B2B Marketing, Chief Marketing Officer, Product, Tech and Commercial teams, to deliver data-led campaigns that drive demand and grow our pipeline, as well as engaging our 300+ existing clients.

Alongside this, you will be joining an exceptional collaborative atmosphere between sales, marketing and other teams where everyone is focused on adding value. This is your chance to put your mark on the business with a focussed demand generation strategy to help us build on all the success we are already enjoying.

Responsibilities:

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
• Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans
• Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline
• Work closely with the Product team to ensure up-to-date and consistent product messaging across campaigns and Commercial team sales conversations
• Work closely with the Commercial team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
• Manage our pool of agencies and freelancers end to end, from writing briefs and setting KPIs through to reviewing performance and managing budgets, so we get measurable commercial return from the investment
• Manage our presence at third party conferences and events

Does this sound like you?

• In-depth demand/lead generation SaaS B2B marketing experience in a role that sees you collaborate closely with Product, Tech and Commercial teams
• A data & revenue focused approach - with a track record achieving revenue-linked metrics in a scale-up environment
• You have taken the lead on end-to-end campaign management, with experience in using CRM systems and email marketing platforms, ideally including knowledge of Hubspot, but we are open to knowledge of other systems.
• You've been part of a team that's taken a new product to market and delivered marketing activity to support this - developing an understanding of the challenges to be expected from this process
• You have creative vision to brief designers & freelancers to create assets and content to be used in lead gen campaigns
• Experience in event management
• You embody our values of growth mindset, will to win and trusted to deliver.

If your experience looks a little different to that outlined, we’d still be keen to hear from you if this is a role that excites you and one that you think you could really excel in!

What's in it for you?

• Be part of a team bringing a brand new product to market
• We have a 10-year track record firmly established as the no.1 player in the market
• An exceptional benefits package including: extremely generous holiday allowance (28 days + 2 week Christmas closure), flexible working & "work from anywhere" policy, £50 monthly wellbeing budget, enhanced Aviva pension, private healthcare with Bupa, enhanced parental leave, regular team socials and company events, & more!
• Salary: £50-60,000 per annum
• Start Date: ASAP
• Location: London, King's Cross with hybrid working (minimum 2 days per week in office)
• 60-minute competency interview with our Head of B2B Marketing
• Final interview with the CEO

Diversity, Equity, Inclusion & Belonging Commitment:
Equal opportunities for all is a core part of what we do at Bright Network. To this end, we welcome applications from candidates of all backgrounds and endeavour to run a fair and equal hiring process at all times. We assess and recruit candidates based on competency and potential, irrespective of their gender, ethnicity, sexual orientation or disability status.

To learn more about our commitment to Diversity, Equity, Inclusion and Belonging,please click here.

Diversity, Equity, Inclusion and Belonging

Diversity, Equity, Inclusion and Belonging is integral to us as an employer. It's at the heart of what we do for our members, and it's at the heart of what we do for our team too. We strive to run our recruitment processes with respect for all candidates, recognising and embracing diversity, whilst ensuring we hire based on competency, values and potential.