B2B Media Strategy Lead

Publicis Pro; England; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Additional initiatives

Job summary

Publicis Pro in the United Kingdom is recruiting a Media Planning Manager with a B2B focus to lead strategic thinking and drive measurable outcomes for a major global technology client.

You will translate audience insight into clear planning frameworks and guide senior stakeholders through integrated campaigns across multiple channels, collaborating with data, performance and creative teams to deliver audience-first results.

Qualifications

• Strong experience in media planning with a B2B or complex audience focus.
• Ability to translate data/insight into strategic recommendations.
• Confident in engaging and influencing senior stakeholders.

Responsibilities

• Lead development of B2B media strategies aligned to client objectives.
• Translate audience insight into actionable planning frameworks and channel strategies.
• Act as a senior client contact, building trusted relationships and guiding strategic conversations.
• Oversee planning and execution of integrated campaigns across multiple channels.
• Collaborate with data, performance and creative teams to deliver audience-first campaigns.
• Use data and performance insights to optimise campaigns and inform future planning.
• Mentor junior team members and foster a collaborative, high-performing culture.

Skills

B2B media planning

Stakeholder influence

Channel integration

Data-driven planning

Team mentorship

Strategic communication

Tools

Analytics tools

CRM/Abm platforms

Job description

Publicis Pro in the United Kingdom is recruiting a Media Planning Manager with a B2B focus to lead strategic thinking and drive measurable outcomes for a major global technology client.

You will translate audience insight into clear planning frameworks and guide senior stakeholders through integrated campaigns across multiple channels, collaborating with data, performance and creative teams to deliver audience-first results.