B2B Account Manager

Publicis Pro; Greater London; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Pro is hiring a Media Planning Manager specializing in B2B to lead strategic thinking for a major technology client. You'll develop media strategies, translate insights into actionable plans, and collaborate across channels to drive results.

The ideal candidate will have strong media planning experience, a passion for technology, and the ability to manage multiple priorities effectively. Publicis Pro offers a supportive and inclusive work environment with extensive employee benefits.

Qualifications

• Strong experience in media planning, preferably with B2B focus.
• Ability to translate data into strategic recommendations.
• Experience in engaging senior stakeholders and integrating channels.

Responsibilities

• Lead B2B media strategy development for clients.
• Translate audience insights into actionable plans.
• Oversee integrated campaign execution across multiple channels.
• Mentor junior team members and foster team collaboration.

Skills

Media planning experience

B2B audience strategies

Data analysis

Stakeholder communication

Project management

Collaborative approach

Interest in technology

Job description

We are hiring a Media Planning Manager with a B2B specialism to lead strategic thinking and drive meaningful impact for a major global technology client. This is an opportunity to work at the intersection of data, creativity and commercial strategy, shaping how businesses connect with other businesses in a fast-evolving landscape. You’ll play a key role in delivering insight‑led, integrated planning that drives measurable results. If you’re passionate about B2B audiences and influencing complex customer journeys, this role offers both challenge and growth.

What You'll Be Doing

• Lead the development of B2B media strategies that align with client objectives and deliver measurable business outcomes
• Translate audience insight into clear, actionable planning frameworks and channel strategies
• Act as a senior client contact, building trusted relationships and guiding strategic conversations
• Oversee the planning and execution of integrated campaigns across multiple channels
• Collaborate closely with data, performance and creative teams to deliver connected, audience‑first campaigns
• Use data and performance insights to optimise campaigns and inform future planning decisions
• Support and mentor junior team members, contributing to a collaborative and high‑performing team culture

Skills We're Looking For

• Strong experience in media planning, with a focus on B2B or complex audience strategies
• Ability to translate data and insight into clear strategic thinking and recommendations
• Confident communicator, able to engage and influence senior stakeholders
• Experience working across integrated channels, with an understanding of how they work together
• Organised and adaptable, able to manage multiple projects and priorities effectively
• Collaborative approach, with a focus on building strong relationships internally and externally
• Curiosity and interest in technology, innovation and how businesses connect with audiences

Additional Information

Publicis Pro offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Publicis Career Page showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients’ office four days per week.

At Publicis Pro, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs—for example, related to disability, neurodivergence, or a health condition—please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change—building a culture where everyone feels seen, respected, and genuinely included.

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow.

The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people – and we’re always on the lookout for extraordinary new talent.

Our Commitment

Diversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.