B2B Marketing Manager — Growth & Lead Gen (Chemicals)

Alchem Partners; Irlam; Vor Ort; GBP 55.000 - 75.000; Vollzeit

Zusammenfassung

Alchem Partners, acting as search partner for a World Class manufacturer of surfactants and related chemicals, is recruiting a Marketing Manager to lead the marketing strategy and strengthen market presence.

The role involves creating targeted B2B campaigns, collaborating with sales and technical teams, managing digital channels, developing materials and supporting product launches to drive growth and opportunities.

Qualifikationen

• Proven experience in a B2B marketing role.
• Experience developing and implementing successful marketing strategies and campaigns.
• Strong understanding of lead generation and how marketing supports sales.
• Experience managing digital marketing, content and communications.
• Confidence working with senior stakeholders and cross-functional teams.
• Strong organisational skills and ability to manage multiple projects.
• Analytical mindset with ability to measure marketing performance.
• Experience in manufacturing, chemicals, technical products or related industry is advantageous.

Aufgaben

• Developing and delivering a marketing strategy aligned with commercial objectives.
• Create targeted B2B campaigns to generate leads and support business development.
• Work closely with sales and technical teams to identify new markets, customers and opportunities.
• Managing digital marketing activity, including the website, LinkedIn, email campaigns and online content.
• Developing engaging marketing materials, product literature and commercial presentations.
• Taking ownership of exhibitions, industry events and associated marketing activity.
• Supporting new product launches and market development initiatives.
• Monitoring competitor activity, industry trends and emerging opportunities.
• Using CRM systems and marketing data to track performance, measure success and improve results.
• Managing external agencies and suppliers where required.

Kenntnisse

B2B marketing

Lead generation

Digital marketing

Campaign management

Stakeholder management

Analytics

Content creation

Tools

CRM systems

Content marketing tools

Jobbeschreibung

Alchem Partners, acting as search partner for a World Class manufacturer of surfactants and related chemicals, is recruiting a Marketing Manager to lead the marketing strategy and strengthen market presence.

The role involves creating targeted B2B campaigns, collaborating with sales and technical teams, managing digital channels, developing materials and supporting product launches to drive growth and opportunities.