B2B Marketing Manager (12 month FTC) London

Financial Times group; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

The Financial Times is seeking a Marketing Manager for the CEMEA region to lead marketing strategies focused on generating leads and engaging clients in various sectors. This role requires a strategic thinker with robust B2B marketing experience and strong project management skills. The successful candidate will develop comprehensive marketing plans, oversee campaign execution, and ensure effective communication with stakeholders.

Benefits

Generous annual leave

Medical cover

Subsidised gym memberships

Qualifications

• 5+ years experience in B2B marketing.
• Skilled in managing teams and cross-functional collaboration.
• Strong project management and copywriting skills.

Responsibilities

• Develop and own the marketing plan for the CEMEA region.
• Implement end-to-end marketing processes and manage campaigns.
• Collaborate with sales to qualify leads from marketing efforts.

Skills

B2B marketing strategies

Digital marketing

Event marketing

Content marketing

Data analysis

Project management

Tools

CRM tools

Marketing automation tools

Salesforce

Marketo

Job description

About us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The role

FT Professional, a division of the Financial Times, licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education. The Marketing Manager, CEMEA will be responsible for managing marketing activity to support lead generation and engagement amongst these sectors in the CEMEA sales region. The role will require a broad mix of marketing skills covering Account Based Marketing, email, paid advertising, events, lead management, and sales enablement.

This role will be offered on a 12 month fixed term contract.

Key responsibilities

• Develop and own the marketing plan for Continental Europe, Middle East and Africa to meet new business objectives
• Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams
• Manage a marketing executive to implement campaign activity. Also requires close collaboration with other marketers globally
• Implement marketing campaign tactics and manage the end-to-end process within agreed timescales and budgets, from building target audiences, copywriting, working with the design team, booking ads, forming partnerships, and sending emails
• Update website landing pages and other digital assets promoting FT Professional products with localised messaging as appropriate for regional markets
• Organise participation in events or webinars including lead generation strategy, logistics, delivery of promotional materials, and pre- and post-event outreach
• Work with the sales development team to help qualify senior level leads from marketing campaigns and events
• Utilise marketing automation through Marketo and Salesforce to track leads and ensure marketing activity can be measured
• Ensure effective communication internally within the FT through the use of digital and in-person tools
• Measure effectiveness of marketing effort and undertake analysis to make recommendations or changes, identify new opportunities, and improve marketing processes.

Required skills and experience

• Over 5 years of experience developing and implementing B2B marketing strategies, with strong digital, event, and content marketing skills
• Proven ability to manage a team and collaborate cross-functionally, particularly with direct sales teams
• Skilled in using data, segmentation, and analysis to drive decision-making and create targeted messaging
• Strong project management capabilities, with a focus on deadlines, budgets, and delivering measurable results
• Experienced in managing third-party suppliers and producing high-quality marketing collateral
• Effective communicator with solid copywriting abilities and a customer-focused approach
• Proficient in CRM, marketing automation tools, and applying core marketing principles across channels

Preferred

• Exposure to and knowledge of the media and publishing industry
• CRM experience, particularly Salesforce.com and Marketo
• Additional languages a plus

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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