B2B Marketing Manager

Gigaclear plc

Abingdon

On-site

GBP 70,000 - 110,000

Full time

2 days ago

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Benefits offered by this job

Generous pension (up to 8% matched)

Income protection & life assurance

25 days holiday + holiday purchase

Health cash plan & remote GP access

Online training & development content

Flexible working environment

Company social events

Job summary

Gigaclear plc is seeking a senior Marketing lead to develop an integrated Business Services strategy and drive growth in its rural fibre network markets. You will shape demand generation, ABM and content programs to support revenue targets, and partner with Sales, Product and Commercial Strategy teams.

The role requires strong experience in B2B marketing, digital campaigns and thought leadership, with a focus on measurable commercial outcomes and customer value.

Qualifications

Significant B2B marketing experience within telecoms/tech/ SaaS or similar.
Strong grasp of demand generation, ABM, proposition marketing and thought leadership.
Experience partnering with Sales, Product and Commercial Strategy teams.

Responsibilities

Develop and deliver an integrated Business Services marketing strategy aligned to revenue targets.
Create annual/quarterly plans with campaigns spanning digital, events and content.
Lead demand programmes to build a high-quality sales pipeline.

Skills

B2B marketing

Demand generation

Account-based marketing

Proposition marketing

Content marketing

Sales enablement

Tools

CRM platforms

Marketing automation

Digital marketing

Campaign analytics

Partner marketing

Job description

Key Responsibilities

Develop Business Services Marketing Strategy

Build and deliver an integrated Business Services marketing strategy that supports our commercial objectives and long-term growth ambitions.

Develop annual and quarterly marketing plans aligned to revenue targets, commercial priorities, and evolving market opportunities, ensuring marketing investment delivers measurable commercial outcomes.

Generate Qualified Demand

Work closely with the Business Services team to define lead qualification criteria, optimise lead management processes, and continually improve conversion from marketing-generated opportunities into revenue.

Lead demand generation programmes that deliver a consistent pipeline of high-quality sales opportunities across our target business markets.

Develop integrated campaigns spanning digital marketing, content marketing, webinars, events, direct marketing, account-based marketing, partnerships, and thought leadership.

Go to Market & Proposition Marketing

Partner closely with the Business Commercial Strategy & Propositions Manager to successfully launch new products, services, and commercial solutions.

Develop compelling proposition messaging, customer value propositions and go-to-market strategies that clearly articulate our competitive differentiation.

Account & Sector Campaigns

Develop targeted Account-Based Marketing (ABM) programmes focused on priority customers, strategic accounts, and high-value opportunities.

Create sector-specific marketing campaigns for key industries including agriculture, hospitality, professional services etc.

Use customer insight, market intelligence and commercial data to personalise marketing activity, strengthen engagement and improve the effectiveness of Business Services marketing.

Sales Enablement

Act as the strategic marketing partner to the Business Services team, ensuring Marketing and Sales operate as one integrated commercial function.

Develop sales enablement materials including proposition guides, competitive battlecards, customer presentations, sales playbooks, proposal content, and digital assets that enable the sales team to communicate Gigaclear’s value proposition with confidence.

Market Development & Thought Leadership

Position us as a recognised thought leader in business connectivity, digital transformation, and rural enterprise, strengthening our reputation as a trusted technology partner rather than simply a broadband provider.

Working closely with Corporate Communications and PR, develop a thought leadership programme that builds awareness, credibility, and engagement across our target business sectors.

Customer Lifetime Value & Advocacy

Develop programmes that strengthen relationships with existing Business Services customers and increase Customer Lifetime Value.

Create customer communication programmes supporting onboarding, product adoption, upsell / x-sell opportunities, customer retention, and advocacy.

Embed Test & Learn Methodology

Develop a culture of experimentation across Business Services marketing.

Working alongside Commercial Insight & Intelligence, design structured testing across messaging, content, campaign formats, account-based marketing, thought leadership, customer journeys, and lead generation activity.

Knowledge, Skills & Experience

You will have significant experience in B2B marketing, demand generation or commercial marketing within telecommunications, technology, managed services, SaaS or other business-to-business environments.

You will bring a strong understanding of demand generation, account-based marketing, proposition marketing, content marketing, thought leadership, and sales enablement, together with experience supporting consultative sales teams.

Experience of CRM platforms, marketing automation, digital marketing, partner marketing, PR collaboration, and campaign analytics will be highly advantageous, together with experience working closely with Sales, Product Management and Commercial Strategy teams.

Gigaclear is a leading alternative operator of rural full fibre broadband networks in the UK. Offering customers a truly world class product, we are developing our fibre-to-the-premises broadband (FTTP / FTTH) infrastructure to some of the most difficult to reach areas of the UK, empowering those communities with broadband to rival any city.

Staff rewards, benefits and opportunities

We foster a collaborative, engaging culture that empowers staff to grow and maximise their skills. We want to challenge our people in a fair environment where hard work is rewarded and a path for progression is open to all.