Brand & Campaigns Marketing Manager

Gigaclear plc; Abingdon; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension matching

Income protection

Life assurance

Holiday purchase

Training & development

Flexible working

Health & wellbeing

Staff social events

Job summary

Gigaclear plc in the United Kingdom seeks a senior Brand and Campaigns lead to drive our brand strategy, integrated campaigns and community marketing for profitable customer growth. The role collaborates with Performance Marketing, Lifecycle Marketing, B2B Marketing and Corporate Communications to connect brand activity with acquisition and long-term value.

You will work with creative agencies to develop compelling campaigns, measure outcomes, and build trusted relationships in the rural

Qualifications

• Significant experience in brand management and integrated marketing campaigns.
• Experience managing agency partners and delivering campaigns across multiple channels.
• Experience in community marketing, regional campaigns and activation programmes is advantageous.

Responsibilities

• Develop Brand Strategy: lead evolution of our brand to be distinctive, trusted and relevant.
• Lead Integrated Marketing Campaigns: deliver quarterly campaigns across Consumer and Business markets.
• Hyper Local Marketing & Community Activation: develop our hyper-local strategy and scalable toolkit.
• Organic Social Media & Content Strategy: own strategy across all owned platforms.
• PR & Corporate Communications: support positive brand awareness and external announcements.
• Campaign Performance & Brand Insight: evaluate performance with Insight team.
• Embed Test & Learn Campaign Capability: promote a culture of experimentation.

Skills

Brand management

Integrated marketing

Marketing communications

Agency management

Campaign planning

Media planning

Creative development

Community marketing

Job description

Build brand awareness, trust and advocacy whilst delivering integrated campaigns and community marketing that generate profitable customer growth.

The role will ensure every customer interaction reinforces the Company's reputation whilst delivering measurable commercial outcomes. In addition to leading our brand and campaign activity, you will champion the Company's Community Marketing Strategy, ensuring we build trusted relationships within the rural communities we serve whilst creating a sustainable source of local advocacy and customer growth.

Working closely with Performance Marketing, Customer Lifecycle Marketing, B2B Marketing, and the Head of Digital & Web, you will develop compelling campaigns that connect brand activity with customer acquisition, community engagement, and long-term customer value. Developing strong partnerships with creative, media and production agencies, will be pivotal to support your and our commercial ambitions.

You will combine strategic brand thinking with outstanding campaign execution, ensuring Gigaclear develops a distinctive market position whilst maintaining a relentless focus on commercial performance.

Key Responsibilities

Develop Brand Strategy

Lead the continued evolution of our brand, ensuring it remains distinctive, trusted, and relevant to customers, communities, and business partners.

Lead Integrated Marketing Campaigns

Develop and deliver integrated quarterly marketing campaigns that support our commercial priorities across Consumer and Business markets.

Working alongside Performance Marketing, Digital, Customer Lifecycle Marketing and B2B Marketing, create campaigns that combine brand awareness, customer acquisition and customer engagement into a single, coordinated programme.

Hyper Local Marketing & Community Activation

Develop and lead our hyper-local community-based marketing strategy, positioning the Company as a trusted and active member of the communities it serves, whilst using insight and intelligence to continuously optimise campaign performance, customer penetration, and ARPU.

Collaborate closely with the Community Activation & Local Growth field teams, to develop a scalable marketing toolkit, including referral & affiliate schemes, ensuring every initiative reinforces our brand whilst delivering measurable commercial outcomes.

Working alongside Commercial Insight & Intelligence, use property-level and community-level insight to prioritise marketing investment, identify local opportunities and continuously optimise campaign performance.

Organic Social Media & Content Strategy

Own our organic social media strategy and channel management across all owned social platforms.

Develop and deliver a content strategy that strengthens brand awareness, engagement, advocacy, and community connection.

PR & Corporate Communications

Support the development of positive brand awareness through close collaboration with Corporate Communications and PR.

Coordinate marketing activity supporting major announcements, proposition launches, sponsorships, community initiatives, and external communications.

Ensure all external communications reinforce our brand positioning and contribute to long-term reputation building.

Campaign Performance & Brand Insight

Work closely with the Commercial Insight & Intelligence team to evaluate campaign performance and understand the effectiveness of brand investment.

Embed Test & Learn Campaign Capability

Create a culture of experimentation across Gigaclear's brand, campaigns, and community marketing activity.

Evaluate campaign performance using both commercial and brand metrics, ensuring learning from every campaign informs future planning.

Knowledge, Skills & Experience

You will have significant experience in brand management, integrated marketing campaigns, or marketing communications, ideally within telecommunications, utilities, or another customer-focused subscription business.

Bring a strong understanding of brand strategy, campaign planning, media management, and creative development, together with experience managing agency partners and delivering integrated campaigns across multiple channels.

Experience of community marketing, regional campaigns, hyper-local marketing, and activation programmes would be high advantageous, particularly within organisations serving geographically diverse customer bases.

Gigaclear is entering the next phase of its commercial growth, strengthening its position as the UK's leading rural full fibre provider through a more sophisticated and commercially focused approach to brand building, community engagement, and customer acquisition.

Gigaclear is a leading alternative operator of rural full fibre broadband networks in the UK. Offering customers a truly world class product, we are developing our fibre-to-the-premises broadband (FTTP / FTTH) infrastructure to some of the most difficult to reach areas of the UK, empowering those communities with broadband to rival any city.

Gigaclear is a leading alternative operator of rural full fibre broadband networks in the UK. Offering customers a truly world class product, we are developing our fibre-to-the-premises broadband (FTTP / FTTH) infrastructure to some of the most difficult to reach areas of the UK, empowering those communities with broadband to rival any city.

Staff rewards, benefits and opportunities

We foster a collaborative, engaging culture that empowers staff to grow and maximise their skills. We want to challenge our people in a fair environment where hard work is rewarded and a path for progression is open to all.

• Generous employer pension; up to 8% matchedcontribution
• Income protection& life assurance
• 25 days holiday (plus bank holidays), holiday purchase scheme and Yay Days!
• Health cash plan, 24/7 remote GP access and Employee Assistance Programme including counselling & legaladvice
• Unlimited access to online training and development content via our Learning Management System
• Long servicebenefitsand monthly employee recognition
• Enhanced maternity and paternity provisions
• Flexible working environment
• Health & Wellbeing initiatives andcompany fundedsocialevents

Our approach is to work guided by our mission, vision and values.

Our Mission -Empowering communities with brilliant broadband

Our Vision - Connected Communities

Our Values - Own it, Find the Right Way, Work Together, Win Together