B2B Marketing Lead: GTM, Content & Growth

Airtime; England; Hybrid; GBP 70,000 - 90,000; Full time

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Hybrid working

Job summary

Airtime is seeking a ambitious B2B Marketing Lead to own strategy, messaging and go-to-market initiatives. You will partner with leadership and sales to position Airtime as a market leader in performance marketing, delivering high-impact collateral and integrated campaigns.

You will drive LinkedIn growth, manage events partnerships, and craft compelling content for enterprise partners, while collaborating with cross-functional teams to fuel pipeline and revenue growth.

Qualifications

• Minimum 2 years in a dedicated B2B marketing role (Fintech, tech or MarTech preferred).
• Strong content and storytelling skills with a track record in collateral.
• Experience owning LinkedIn and driving B2B engagement.

Responsibilities

• Define and evolve Airtime's B2B positioning with leadership.
• Own end-to-end content strategy and communications for B2B.
• Lead LinkedIn channel growth and brand presence.
• Create sales collateral, decks, and customer case studies.
• Plan and support events and conferences with sales.

Skills

Content creation

Storytelling

LinkedIn management

Go-to-market (GTM)

Sales enablement

Cross-functional collaboration

Project management

Fintech experience

Tools

Hubspot

Figma

Job description

Airtime is seeking a ambitious B2B Marketing Lead to own strategy, messaging and go-to-market initiatives. You will partner with leadership and sales to position Airtime as a market leader in performance marketing, delivering high-impact collateral and integrated campaigns.

You will drive LinkedIn growth, manage events partnerships, and craft compelling content for enterprise partners, while collaborating with cross-functional teams to fuel pipeline and revenue growth.