B2B Marketing Lead

Lawhive; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in legal tech is seeking a B2B marketing expert to revolutionize legal services. You will develop demand generation strategies, create engaging content, and enhance the company's digital presence. This role offers a chance to make a significant impact in the legal industry while working with innovative technology.

Benefits

34 holidays (25 days annual leave, your birthday off, and bank holidays)

Equity through share options

Pension plan

Team-building activities and annual retreat

20% discount on legal fees

Qualifications

• 7+ years of B2B marketing experience, preferably in legal or professional services.
• Proven ability to develop demand generation strategies with measurable results.
• Strong expertise in social media marketing, particularly LinkedIn.

Responsibilities

• Develop and execute innovative B2B demand generation strategies.
• Create compelling content tailored to lawyers at various decision-making stages.
• Analyze marketing performance metrics to refine strategies and demonstrate ROI.

Skills

Demand generation strategies

Social media marketing

Analytical skills

Project management

Content strategy

Tools

Marketing automation tools

Job description

We’re on a mission to make sure everyone has access to the law.

Lawhive is an online platform for consumers and small businesses to get legal help at a fraction of the cost of traditional law firms. Our platform combines regulated human lawyers collaborating with the world’s first AI lawyer specifically built for consumer legal work.

Equal access to the law is one of society’s most pressing unsolved problems. We’re passionate about leveling the playing field and believe access to legal services should be a basic utility.

Our AI lawyer, Lawrence, is built on our own fine-tuned large language model (LLM) and recently passed the UK’s equivalent of the bar exam.

We’re backed by top US and UK VC funds, including Google Ventures, Balderton Capital, and TQ Ventures. We recently secured a $40M Series A funding round to support international expansion and team growth, making it one of the largest Series A rounds in Europe for 2024.

About the Role:

We are seeking an ambitious B2B marketing expert to revolutionize legal services by integrating AI into legal careers. Partnering with the VP of Marketing, you will own our demand generation ecosystem and position Lawhive as the leading technology solution for independent legal consultants. We want a proactive builder of marketing programs who aims to make a lasting impact in the legal industry and thrives on creating meaningful change.

What You'll Be Doing:

• Develop and execute innovative B2B demand generation strategies to increase brand visibility and generate quality leads.
• Create compelling written and video content tailored to lawyers at various decision-making stages.
• Implement a personality-driven content strategy showcasing our expertise and establishing Lawhive as a leader in legal tech.
• Enhance our digital presence, especially on LinkedIn, to drive demand.
• Produce thought leadership content addressing industry challenges, including white papers, online events, webinars, and social media snippets.
• Highlight success stories of lawyers on our platform through case studies and narratives.
• Build relationships with trusted publications and influential voices to boost brand credibility and demand.
• Organize impactful in-person events to foster face-to-face engagement and position Lawhive at the forefront of legal innovation.
• Design an optimized digital funnel for demand capture, with effective lead scoring and nurturing.
• Analyze marketing performance metrics from initial engagement to deal closure, using data to refine strategies and demonstrate ROI.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Minimum Requirements:

• Proven ability to develop and implement demand generation strategies that produce measurable results, especially targeting professional service providers.
• Successful experience in creating and executing social media-driven thought leadership campaigns.
• 7+ years of B2B marketing experience, preferably within legal or professional services sectors.
• Experience working in fast-paced startup environments.
• Proficiency in multi-channel content strategies for sophisticated audiences.
• Strong expertise in social media marketing, particularly LinkedIn.
• Experience with account-based marketing and marketing automation tools.
• Ability to build industry relationships and partnerships.
• Strong analytical skills with a focus on campaign optimization and ROI measurement.
• Excellent communication and project management skills.
• Knowledge of the legal industry is a plus.

Benefits include:

• 34 holidays (25 days annual leave, your birthday off, and bank holidays in England)
• Equity through share options
• Pension plan
• Team-building activities, socials, and an annual retreat
• 20% discount on legal fees through Lawhive