B2B Marketing Lead

Lawhive; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the legal services industry is seeking an ambitious B2B marketing expert to drive demand generation and enhance brand visibility. The successful candidate will craft compelling content, execute innovative marketing strategies, and establish industry relationships to position the company as a leader in legal tech.

Qualifications

• 7+ years of B2B marketing experience, preferably in legal or professional services.
• Proven ability to build and implement demand generation strategies.
• Strong analytical skills with experience in campaign optimization.

Responsibilities

• Pioneer and execute B2B demand generation strategies.
• Craft compelling content for lawyers.
• Build a standout personality-led content strategy.

Skills

Demand generation strategies

Social media marketing

Analytical skills

Communication skills

Project management

Tools

Marketing automation tools

Job description

About the Role:

We're seeking an ambitious B2B marketing expert to drive a revolution in the legal services industry, putting AI in lawyers’ hands and in control over their careers. Partnering with the VP of Marketing, you'll own our demand generation ecosystem, positioning Lawhive as the only technology solution for independent legal consultants. We are looking for a 0-to-1 builder of marketing programs, who wants to make a lasting impact on one of the world's most critical services industries and who thrives on making an impact.

What You'll Be Doing:

1. Pioneer and execute cutting-edge B2B demand generation strategies that enhance our brand visibility and generate quality leads
2. Craft compelling written and video content that addresses lawyers at each stage of their decision-making journey
3. Build and execute a standout personality-led content strategy that transforms our team's expertise into content that positions Lawhive as the #1 voice in legal tech
4. Build and scale our digital presence, with a focus on LinkedIn, that generates demand
5. Create exceptional thought leadership content addressing industry challenges and regulatory changes, including long-form content like white papers, online events and webinars, as well as snackable social content
6. Bring to life the success stories of lawyers on our platform through lawyer stories and case studies
7. Establish and leverage relationships with trusted publications and influential voices to drive brand credibility and demand
8. Design and execute high-impact in-person events, turning face-to-face interactions into pipeline opportunities, positioning Lawhive at the center of legal innovation conversations
9. Establish a highly optimized digital funnel to capture demand, with effective lead scoring and nurturing programs
10. Own the metrics behind our marketing success—from initial engagement to closed deals—using data to refine strategies and demonstrate ROI
11. Partner with our sales team to create a seamless revenue engine and coordinated sales and marketing efforts

Minimum Requirements:

• Proven ability to build and implement demand generation strategies that deliver measurable results, especially targeting professional service providers
• Successful experience creating and executing social media-driven thought leadership strategies
• 7+ years of B2B marketing experience, preferably in legal or professional services
• Experience working in a fast-paced startup environment
• Experience deploying multi-channel content strategies for sophisticated audiences
• Excellence in social media marketing with strong LinkedIn expertise
• Experience with account-based marketing and marketing automation tools
• Ability to build industry relationships and partnerships
• Strong analytical skills with experience in campaign optimization and ROI measurement
• Excellent communication and project management skills
• Knowledge of the legal industry is an advantage