B2B Marketing Analytics & Insights Specialist

eTeam; Greater London; Hybrid; GBP 86,000 - 106,000; Full time

Benefits offered by this job

Pension

Paid holidays

Job summary

eTeam in London’s Shoreditch is seeking a B2B Applied Analyst to join the Marketing Analytics & Channel Insights team on a 12-month contract, hybrid working 3 days onsite. You will measure marketing performance across channels, support pipeline attribution, and build dashboards primarily in Power BI.

This role blends strong analytics with stakeholder storytelling to influence decisions. Your background includes 8+ years in B2B marketing analytics, expertise in demand generation, ABM measurement,

Qualifications

• 8+ years of experience in B2B marketing analytics or related field.
• Strong understanding of B2B demand generation, paid media, and ABM.
• Proficiency in Power BI for analysis and dashboards.
• Familiarity with Adobe Analytics, Salesforce, or Dynamics.
• SQL and Excel skills; Python or R is a plus.
• Ability to translate data into clear insights and recommendations.

Responsibilities

• Analyse marketing performance across channels and programs to identify drivers of engagement and lead quality.
• Support full‑funnel analysis including pipeline contribution and MQL/ MQA performance.
• Develop and maintain measurement frameworks for campaigns and audiences.
• Build dashboards and reports in Power BI for marketing stakeholders.
• Collaborate with Marketing Operations and Campaign teams for planning and reviews.
• Contribute to attribution and incrementality analysis for marketing impact.
• Automate reporting to improve speed and reduce manual effort.

Skills

B2B marketing analytics

ABM measurement

SQL

Excel

Power BI

Communication

Stakeholder management

Education

Degree or equivalent in Marketing / Analytics

Tools

Adobe Analytics

Adobe Experience Platform

Salesforce

Dynamics

Python

R

Job description

eTeam in London’s Shoreditch is seeking a B2B Applied Analyst to join the Marketing Analytics & Channel Insights team on a 12-month contract, hybrid working 3 days onsite. You will measure marketing performance across channels, support pipeline attribution, and build dashboards primarily in Power BI.

This role blends strong analytics with stakeholder storytelling to influence decisions. Your background includes 8+ years in B2B marketing analytics, expertise in demand generation, ABM measurement,