B2B Marketing Executive: Digital Adoption & Growth

CTR Select; Watford; On-site; GBP 30,000 - 35,000; Full time

Job summary

CTR Select is recruiting for a Marketing Executive to join our client’s team. This varied, commercially focused role covers digital marketing, content creation, customer engagement and sales support.

A key focus is increasing adoption of the B2B digital ordering portal and delivering campaigns that support sales growth and customer engagement. Based in Watford, the role is office-based, Monday to Friday.

Qualifications

• Experience in a marketing role, preferably B2B or commercial.
• Experience with email marketing, CMS and CRM systems such as Salesforce.
• Proficiency with Canva and Adobe Creative Suite or similar tools.
• Strong understanding of digital marketing, social media and SEO.
• Excellent written and verbal communication skills and attention to detail.

Responsibilities

• Develop campaigns to increase customer adoption and usage of the digital ordering portal.
• Create targeted email and SMS campaigns to drive engagement and ordering frequency.
• Produce user guides, video tutorials, sales tools, pitch decks and product materials.
• Promote new digital services and portal features to existing customers.
• Create marketing materials for sales meetings, conferences and promotions.
• Manage social media content, blogs, newsletters and website updates.
• Build and distribute targeted email campaigns.
• Monitor website performance and support SEO activity.
• Track digital engagement, sales activity and campaign performance.
• Monitor competitor activity and identify marketing opportunities.
• Work closely with sales and commercial teams to support business growth.
• Maintain brand assets, templates and marketing materials.

Skills

Marketing experience

Digital marketing

SEO

Social media

Excel

Communication skills

Attention to detail

Time management

Commercial awareness

AI tools

Tools

Salesforce

Canva

Adobe Creative Suite

CMS

Job description

CTR Select is recruiting for a Marketing Executive to join our client’s team. This varied, commercially focused role covers digital marketing, content creation, customer engagement and sales support.

A key focus is increasing adoption of the B2B digital ordering portal and delivering campaigns that support sales growth and customer engagement. Based in Watford, the role is office-based, Monday to Friday.